The Entertainment Engine podcast music, film, tv, Music supervision for film


An ongoing series of informative entries

Pic: Music Streaming

Is Streaming the future of the Music Industry?

21 January 2020

The adoption of music streaming is by far the most significant change in the industry in the last ten years - and that's a shift that is still ongoing. 

Streaming services are looking for ways to expand their customer base, develop their product, grow revenues, and find a sustainable long-term business model, easier said than done though!. 

The music industry has been caught up in the middle of this activity! 

Streaming has already changed the way the recording industry operates and the way in which we consume, share, and experience music globally.

With a big shift across the landscape, on how we consume music, film, and TV via the streaming platforms today!

So How Does Music Streaming Work? 

Let's take a look.

Music streaming works in a very easy way: a streaming service delivers data to a streamer in small amounts so that the user can get pre-buffered music that has been pre-buffered a few minutes or even seconds before playing your favorite album or single.

Given the user has a solid internet connection, streaming technology provides an uninterrupted listening experience, without ever actually saving the files on to the user's chosen device.

This technology - and the streaming business overall - developed a response to the music piracy platforms from the late '90s.

For more information on music streaming click on the link; Medium

By Peter Moore

Pic: Pete Moore 

James Warwick Host & Owner of the "BadGift" Podcast in conversation with Pete Moore from Seamless & The Entertainment Engine podcast!

18 January 2020

I was recently invited to be a guest on the podcast show - "You Really Shouldn't have" just before Christmas had landed last year, so I got comfortable with a nice cuppa and had a great chat with the host and owner of the podcast show - James Warwick.

A little about the show and our chat:

Discussing all things, Entertainment, sport, life, and yes, that bad gift experience!

If you have ever had that awkward moment when you’re opening a present and you can’t believe what you’ve been given. Your eyes widen, your heart rate quickens and you wonder what you possibly did to upset them!? 

Welcome to ‘You Really Shouldn’t Have’, the place for tales of forced smiles, fake gratitude, and most importantly, unwanted items! 

Each week James Warwick talks to guests about themselves and the worst gifts they have ever been on the receiving end of. 

This week James talks with the co-owner of Seamless Entertainment and The Entertainment Engine podcast Pete Moore

It was great to catch up and chat with James, as we discussed all things music, film, football, growing up, and of course, the worst gift I have ever received, yes the worst Gift!

The podcast community is certainly moving forward, and speaking with James over a coffee  - Podcasting is certainly a great medium to be able to promote your message to the community, and working with great shows like James is doing this is all very encouraging for the future!

To check out the chat I had with James, click on the link below;

Looking forward to the next year, the podcast community is moving in the right direction with some "exciting" times to come for sure.

To learn more about what we do at Seamless and The Entertainment Engine click on the link.

Wishing everyone a great 2021!

By Peter Moore

Pic: James Kennedy

In Conversation with Welsh-born Singer-songwriter, Producer, and Author James Kennedy…

14 January 2021

To kick off the New Year with our first guest of Season 2 on The Entertainment Engine podcast we welcome the Welsh-born singer-songwriter and producer - James Kennedy to the show.

We learn about his time playing that first musical instruments, to the very first gig, and performing across many music Festivals and LIVE experiences over the past decade to recording his latest album.

It was really interesting to catch up with James, after such a long time with our chat just before Xmas, with a refreshing take on the "music industry" today with so many memoirs about how bands make in this business.

James is taking the path of the band that doesn't make it after years of hard work, disappointments, and with some success along the way he shares warts and all in his book…

I wouldn't say success is built on selling millions of records and having the posh car and a 10 bedroom detached house! 

Success is made up of all different experiences to each person, and with the current state of the world, with Trump causing mayhem across the US, to the world-wide pandemic and this thing called Brexit in the UK, it's all a bit of a mess really, maybe there is order in chaos!

So, when I hear of stories such as James is one, it inspires me to say to the world, this is success look at what is being achieved here!

This message should also be portrayed to the wider "music community" for every successful band there are 1000's who never make it, this is so important to pass this message to help the next generation to move forward with some great tips and knowledge from James' experience.

James has just released his latest album, 'Make Anger Great Again' back in September 2020. A heavy Alt-Rock solo album with strongly political lyrics throughout. 

James plays all the instruments on the album and self-produced it. Then on October 18th, James had his first book published, entitled 'Noise Damage'

My Life as a Rock'n'Roll Underdog', published by Eye Books. 

The book is a memoir styled journey following his life as a band coming up during the crash of the industry and what it's like to be in a band that doesn't make it. 

There are thousands of rock memoirs about the bands who do make it, but this is the tale of the unsigned, the unsung & the unheard

He shares the magic of that first Guitar, the first gig & the first tour as well as exposing a lot of the industry scams & unfairness

The book peaked at Number 12 on the Amazon Best Sellers list when it came out!

My Life as a Rock'n'Roll Underdog

'Harrowing, funny and 100% true' - Ginger Wildheart

The tale that follows is not another clichéd collection of rock'n'roll debaucheries (sorry) nor is it another tired fable of triumph over adversity (you're welcome).

It's the story of a half-deaf kid from a tiny, remote village in South Wales who was hailed as a genius by the UK's biggest radio station and headhunted by major record labels, only for the music industry to collapse. It crashed hard, taking with it an entire generation of talented artists who would never now get their shot. CNN called it 'music's lost decade'.

Along the way, there are goodies, baddies, gun-toting label execs, life-saving surgeons, therapy, true love, loyalty, hope, breakdowns, suicidal managers, betrayal, drummers, and way too many hangovers. James Kennedy shows that the best lessons are to be learned from good losers. It really is all about the journey.

Part memoir, part exposé of the music world's murky underbelly, Noise Damage is emotional, painfully honest, funny, informative, and ridiculous. It's also a celebration of the life-changing magic of music.

To learn more about our chat and James book check out the podcast link below;

James Kennedy is from South Wales, a singer, songwriter, producer, and owner of the record label & music publishing company, Konic Records

He was in the band 'Kyshera' for over ten years before they broke up in 2018 after releasing 3 albums and also released 4 solo albums.

James's back catalog now includes prog rock, acoustic music, experimental electronica, alt-rock & Pop. James also writes articles on a range of issues from the music industry to mental health & politics. With many talks at music conventions and very active online, with a large online following of over 300,000.

It was great to speak with James on our podcast, and it's really encouraging with much adversity and struggles we all find a way through. James Kennedy is certainly one of these people, and through adversity comes opportunity!

By Pete Moore

UK Government to Examine the impact of Streaming on Music Industry over the coming months!

08 January 2020

British MPs are to examine the economic impact music streaming is having on “artists, bands, musicians, record labels, and the sustainability of the wider music industry" across the United Kingdom.

The new inquiry is called Economics of Music Streaming

Through a new inquiry entitled "Economics of Music Streaming", parliament will investigate a number of core aspects of streaming, including the business models of the streaming companies, how algorithms and playlists have shaped music consumption and what the long term economic impacts of streaming might be on the wider music industry.

In a statement, the Departure for Digital, Culture, Media, and Sport (DCMS) said: 

"Music streaming in the UK brings in more than £1 billion in revenue with 114 billion music streams in the last year, however, artists can be paid as little as 13% of the income generated." 

The government is called for “perspectives of industry experts, artists, and record labels as well as streaming platforms themselves”

The move is good news for those who’ve been fighting for fairer payments for artists from streaming, as Spotify hit the $50bn valuation mark earlier this year. 

It also comes off the back of a recent YouGov poll that suggested the majority of listeners think artists should be paid more for streams.

I don't ever think they will be a level playing field, as it is just a big game with the big streaming platform and major labels, unfortunately, it is the creators who actually suffer the end result — but let's watch this space! You can read more about the inquiry here.

By Pete Moore

The Entertainment Engine Christmas Podcast special!

22 December 2020

It's been a tough year for everyone, so I think 2020 is going to be remembered for not the right reasons, for so many!

Back in March of this year, we started to look at ways to promote our business, and then of course the pandemic struck, so you could say it derailed everything we wanted to do.

But we did have a light bulb moment!

Thinking of ways, forward we decided to look at the podcast route, so we took to the task and began to build a show…

What transpired over the several weeks, was the idea to produce our own podcast show, to build awareness and visibility. I believe not many people really take a website seriously or even believe what the website actually says.

BUT with podcasts, you can't hide, it's you and the world so you better talk about something you know and NOT talk utter rubbish because your listeners and all your effort will be to no benefit at all.

We then began to develop our show over the coming weeks, and after a while, we were happy with the formate of the show called;

The Entertainment Engine podcast across for Film, TV & Music. Is a weekly podcast series created by Seamless Entertainment to provide helpful tips on navigating the entertainment industry across Music, Film, and TV for bands, artists, actors, songwriters, producers, and the creative industry.

We have informal chats, providing in-depth knowledge, advice, and professional experience. We're joined by special guests on the show and keep our listeners updated with current industry news, fun facts, and trends.

The show started to look like a show, with the release of our first episodes back in July 2020, from this point we started to develop the guest's we would like on the show.

Our first guest of the season;

Special guest Layra Harmony 'Women in the creative industries'

BeX introduces 'Women working in the Creative industries'' with our first special guest Layra Harmony, who is an internationally published Creative Director and Fashion Stylist based in London. 

Layra's work is featured in various glossy magazines including Marie Claire, L'Officiel Hollywood

Layra's styled the likes of Anthony Joshua, David Gandy, and Victoria's Secret model Alicia Rountree for front covers and editorial features and has well-established partnerships with high-end designer brands such as Dolce & Gabbana, Burberry, Paul Smith, Hugo Boss.

Our next guest on the podcast;

Alan Glass legendary songwriter and producer for Aretha Franklin, Earth Wind & Fire, George Benson plus much more.

Pete then chats with our next guest Mr. Alan Glass. Alan was born in New Orleans, Alan absorbed a rainbow of musical styles from that amazing city. 

That exotic mix informs his love of all genres of music and his hit songwriting credits totally reflect this, from 'Soul' to 'Country' to 'Rock' to 'Dance.' and even 'Opera'! Alan was mentored in production by Philadelphian legend Thom Bell as well as Maurice White (Earth Wind and Fire).

Alan discusses his creative approach to writing hit songs, crafting killer productions, and discusses the real 'business' of music in today's environment. 

Alan Glass credits include songs for Aretha Franklin, Al Green, Kenny G, Earth Wind and Fire, Shena Easton, Lighthouse Family, Maxi Priest, George Benson, Aswad, Liberty X, Mis-Teeq, including writing for X Factor winners all over Europe.

The next guest we spoke too was;

A chat with Tracey Webb, Music Executive and Owner of Power Promotions.

We then chat with music executive Tracey Webb, director & owner of Power Promotions the UK's leading dance music promotions company. 

The company's worked with the like's of Craig David, Elle Goulding, Anne-Marie, Faithless, Jonas Blue, David Guetta, Becky Hill, Paloma Faith, Armand Van Helden to name a few. 

Power was formed in 1989 and has been established since dance music's inception and Tracey and her team have promoted the world's biggest and best club tracks.

Our next podcast chat was with;

Charlotte Armitage - The Media Psychologist® & Owner of YAFTA - Yorkshire Academy of Film & Television Acting.

Charlotte is The Media Psychologist® specializing in the Film & TV Industry, particularly, the psychological duty of care processes in production. 

She is a registered psychotherapist with the British Association of Counselling and Psychotherapy (BACP), an accredited business psychologist holding principal practitioner status with the Association of Business Psychologists (PPABP), and is currently undertaking a Professional Doctorate in Counselling Psychology.

Charlotte is also the Managing Director of the Yorkshire Academy of Film & Television Acting (YAFTA) with over ten years of experience in the industry.

Promoting Diversity On Screen.

In 2014, we were very proud that YAFTA Actor, Liam Bairstow, became the first actor with down syndrome to secure a lead role in Coronation Street. 

Then in 2019, another YAFTA actor, James Moore, made television history by becoming the first actor with a disability to win a National Television Award for his role as Ryan Stocks in Emmerdale.

To listen to the Christmas podcast, click on the link below, enjoy;

Moving on to our next guest;

Jesse Kinch - US Singer-Songwriter and Winner of ABC's Rising Star.

We then chat with Jesse Kinch. Jesse is a singer, songwriter, and guitarist from Long Island, New York, United States. He was the winner of the American Series of Rising Star which was broadcast on ABC

The show was hosted by Josh Groban, and the panel of judges was Brad Paisley, Kesha, and Ludacris. Jesse went on to sign with Capitol Records

After winning Rising Star in 2014, Jesse began performing sold-out shows in New York and Nashville. In 2015, Jesse performed two songs on ABC's ''Dancing With The Stars''.

Our next special guest was;

In conversation with Hollywood film producer, screenwriter, and author - Ken Atchity.

Hollywood film producer, screenwriter, and author Ken Atchity. 

With more than fifty years' experience in the publishing world and over thirty years in entertainment, Dr. Ken Atchity (Ph.D. Yale) has been called a "story merchant" - writer, professor, editor, producer, and literary manager. 

He's launched hundreds of books and films, including New York Times bestsellers and Emmy-nominated documentaries, making over 200 films and television deals-with every broadcaster and every studio in Hollywood, including; HBO, Universal, CBS, Walt Disney, Warner Brothers, Paramount, NBC, Discovery, Regency, and Fox 2000 Pictures.

His more than thirty films include The Meg (Jason Statham), The Lost Valentine (Betty White), Angels in the Snow (Kristy Swanson), The Madams Family (Ellen Burstyn), Hysteria (Maggie Gyllenhaal), Life or Something Like It (Angelina Jolie), Erased (Aaron Eckhart), Gospel Hill (Danny Glover and Angela Bassett, plus much more.

Moving on to our next podcast guest;

A Chat with ZMNY - US Rapper and Actor starring in Shameless-USA, Swagger, and Little Fires Everywhere.

ZMNY (AKA Ozie Nzeribe) is one of the newest fresh-faced artists hitting the scene and is dominating this area as a "World Peace Youth Ambassador" bringing new energetic sounds to music all over the world.

2020 has been a HUGE year for Ozie (ZMNY), starring as "Royale", a series regular with the highly anticipated Apple TV / CBS production of "SWAGGER" Produced by NBA star Kevin Durant.

Ozie (ZMNY) is also the Recurring Role of "Todd" in the Comedy-drama series on Showtime "SHAMELESS" starring William H. Macy, going into its 11th successful season.

Plus ZMNY has just had a NEW role with Reese Witherspoon and Kerry Washington's ABC TV mini-series " Little Fires Everywhere" they welcomed Ozie on the show this past September as a Guest Star

Ozie (ZMNY) then appears in a National Adidas commercial with Childish Gambino, and Louis Vuitton's spring campaign!

Moving to our next guest on The Entertainment Engine;

Tony McHale - BAFTA Winning Writer, Producer, Actor, and Director - known for Holby City, EastEnders & more.

Tony Mchale has spent over 40 years as a screenwriter, working on some of the most well-known UK dramas, many that still appear on our screens today including; EastEnders, Holby City, which he co-created and for which he also won a BAFTA, The Bill, Casualty, Silent Witness, Trial and Retribution, Dalziel and Pascoe, Waking the Dead and many more, as well as his own thrillers Resort To Murder and Headless

Tony's career started in theatre and recently he has returned to that world to direct various plays and musicals including his own satirical look at fame - Bloodbath The Musical and more recently All Or Nothing which transferred to the West End.

However Tony was not satisfied with all his wonderful achievements, his years of experience both writing and in life kept on pushing him towards writing his own book - so that is what he's done. 

He's used his imaginative story-telling to create a captivating novel that can only be described as a 'page-turner'.

If you like drama, then Beck le Street is the book for you, and Tony McHale will be the new author everybody's talking about!

We were then in conversation with;

Laura Hanke - Music Supervisor at Universal Production Music.

This week on The Entertainment Engine podcast we welcome Laura Hanke, Music Supervisor & Repertoire Assistant at Universal Music productions. 

We take a look at her role as a music supervisor and why she decided to work in the music industry and for that matter for one of the biggest record companies in the World. 

"From a classical songbird and vocal teacher to Electronic Pop Producer and now 3 years' experience as a Music Supervisor, Laura believes hidden gems are underrated."

Our next guest on the show;

In conversation with X Factor UK Finalist Kevin Davy White.

Kevin has a very distinctive voice and style. Combining combines musical elements of soul and rock with blues and funk. 

He was Mentored by Nicole Scherzinger, on X Factor UK 2017 with judges Simon Cowell, Louis Walsh, Sharon Osbourne, and Nicole Scherzinger

Kevin was to win through each week to be the final competitor in the 'Overs' category and stormed on to finish with an incredible 3rd place in the Finals. 

His performance with Tokio Myers was truly superb, it brought the house down. 

Kevin won the hearts of the nation, from his heart-wrenching rendition of Whitney Houston's, 'I Will Always Love You', to his passionate performance of Jimi Hendrix's, 'Voodoo Child' (where he really got to show off his guitar skills.)

Kevin also performed one of his own songs, 'Puzzle of Love', which won him a place in the live tv shows.

We speak with another of our guest's on the podcast;

In conversation with American music producer and composer Victor Merritt.

This week we welcome American music producer and composer Victor Merritt. 

We discuss his time working with Michael Jackson, Diana Ross, and being mentored by Charlie Wilson and BabyFace.

Victor Merritt was born in Tulsa Okla in 1967, he has always been intrigued by music as a young boy.

Throughout Victor's career he has had the opportunity to do a remix for, The Greatest Band On The Planet, ("U2"): [If God Will Send His Angels] {The Grand Jury Mix}, on 'Island Records'

Victor then went on to work with the legend himself Michael Jackson where he produced and played keyboards from the trio "Brownstone," (MJJ Records)/Michael Joe Jackson's label.

We then spoke with our last guest of our first podcast season;

In Conversation with American Entertainment Lawyer Melanie Rodriguez.

US Lawyer Melanie Rodriguez. Austin, Texas native with a passion for live music and anything entertainment. 

Melanie is a trusted advisor who provides expertise to creative entrepreneurs, entertainment entities, and music artists across all aspects of the industry and licensed to practice law in California.

With a broad range of legal experience in the legal field spanning more than 8 years. 

After many years working as a paralegal, she then realized her calling was to make the transition to entertainment where she could combine her passion with her hobby. 

During law school, Rodriguez interned at Music Sales Corporation (now Wise Music), an indie music publisher, gaining experience in a breadth of transactional matters and intellectual property at New York City-based boutique law firm, The Fried Firm, where she worked with artists, producers, entrepreneurs, and movie production companies.

This was a very rewarding first season for the podcast, providing depth and breadth of experience from our entertainment professionals, with engaging and knowledgeable conversation throughout the season.

We look forward to bringing you more great guests for 2021, with more insightful knowledge and information from the entertainment industry. 

Wishing you all a very Merry Christmas & Happy New year from Seamless Entertainment & The Entertainment Engine podcast team, speak with you all again in January 2021.

By Peter Moore

Great Christmas Songs from the past, what's your favorite song?

 18 December 2020

New research has revealed which Christmas songs have been the most listened to over the past years — and for that matter, which songs have been given the most plays.

With Christmas time upon us once again— which means seasonal songs can be heard on every corner, of your shopping trips will be soundtracked by the likes of Wizzard, Band-Aid, Elton John, Slade, George Michael, all the usual suspects.

But which one of these festive favorites will you hear the most this Christmas 2020?

The Performing Rights Society, (PRS) who tracks plays of songs on TV and radio — issued their research, which revealed the Britains’ favorite top 10 Christmas songs, here is an insight into some of the greatest Christmas songs ever!

Britain’s Top 10 Favourite Christmas Songs. Click on the link below to find  more information about your favorite track;

Medium Blog

By Peter Moore

Pic: Melanie Rodriguez

In Conversation with US Entertainment Attorney Melanie Rodriguez working across Music, Film Production & Intellectual Property Rights!

10 December  2020

This week on The Entertainment Engine podcast we welcome the US entertainment attorney - Melanie Rodriguez to the show.

We learn about her time playing musical instruments, studying law, and attending many music Festivals and LIVE experiences where she has a real passion!

Melanie is an Austin, Texas native with a passion for live music and anything entertainment!

In 2016, Melanie made the best decision of her life to move from Austin to Los Angeles to pursue her passion for law, specifically music and entertainment law. 

Melanie Rodriguez has a variety of experiences in the industry which have given her the tools and knowledge to be a rising legal star. 

She is a trusted advisor who provides expertise to creative entrepreneurs, entertainment entities, and music artists across all aspects of the industry. Licensed to practice law in California (USA).

With a broad range of legal experience and her collective experience in the legal field spans more than 8 years. 

After many years working as a paralegal, Melanie realized her calling was to make the transition to entertainment where she could combine her passion with her hobby

During her time at law school, she interned at Music Sales Corporation (now Wise Music), an indie music publisher. 

Where she also gained experience in a breadth of transactional matters and intellectual property at New York City-based boutique law firm, The Fried Firm, where she worked with artists, producers, entrepreneurs, and movie production companies to name a few. 

After that, Rodriguez worked at Yu Leseberg, a reputable Hollywood firm, where she was exposed to an array of Billboard Hot 100 artists. 

Currently, she is also an associate at HBK Lawyers, a plaintiff's law firm that handles employment and habitability cases. 

Melanie Rodriguez graduated from Southwestern Law School with a concentration in Entertainment and Media Law


  • Juris Doctor, Southwestern Law School, Los Angeles, CA
  • Master of Arts in Legal Studies/Paralegal Certification, Texas State University, San Marcos, TX
  • During law school, she was actively involved in campus activities, serving as President of Entertainment Law Society and President of Music Law Society. 
  • Rodriguez also was selected to be a Law Student Reporter for the 34th Annual (ABA) Intellectual Property Law Conference (ABA–IPL) in Arlington, VA, held in April 2019.

To check out more about our chat with Melanie Rodriguez, click on the link below to learn more;


To align her clients with strategic and innovative legal solutions tailored to meet their individual needs so they can give full focus to their creative process.


Empowerment, Courage, Adventure, Wisdom, Collaboration, Organization, Innovativeness, and fun.


  • HBK Lawyers APC, (Glendale, CA), Law Clerk/Associate
  • Yu Leseberg (Hollywood, CA), Law Clerk
  • The Fried Firm PLLC (DTLA), Legal Intern/Post Bar Law Clerk
  • Music Sales Corporation (Santa Monica, CA), Copyright Extern
  • Texas Medical Board (Austin, TX), Legal Assistant I
  • Mehaffey Weber, P.C. (Austin, TX, Legal Secretary
  • Komie & Morrow, LLP (Austin, TX), Paralegal
  • Mueller Law, PLLC (Austin, TX), Legal Assistant
  • Germer PLLC, formally Germer, Gertz, Beaman & Brown (Austin, TX), Clerk
  • Office of the Governor of Texas, Constituent Services Intern

As a legal professional who wants to see her clients thrive in their creative and personal endeavors strives to provide outstanding, personalized service for all client's legal transactional needs. 

Whether you are a rising creative entrepreneur or a seasoned veteran, working together to meet your business goals. Rodriguez can handle the legal aspects of your career so that you can focus on your creative process.

Melanie Law - Practice areas:

Music services:

Assist musicians, producers, records labels, licensing companies, and other music professionals with agreement drafting and review, and advice regarding their musical career.

Production services:

Film and TV contracts and production issues can be confusing and require a high level of review and specialized knowledge. Melanie Rodriguez can assist you in understanding the production issues you may encounter along the way.

Intellectual Property:

Whether filing copyrights, registering trademarks, or engaging in any other formal process to protect your IP, Rodriguez can handle all your registration and maintenance needs. To help to streamline the process.

In past articles and podcast “episodes” our conversations have been about the importance of having the right “team” to build around your “entertainment” career. Engaging an attorney is integral to your success and should never be overlooked.

Every band and artist needs to have the right team and the attorney certainly goes a long way to helping you create and build your entertainment career for years to come!

By Peter Moore

US Music producer - AKA Victor Merrit

This Week we Chat with US music producer Victor Merrit who's worked with; Charlie Wilson, Michael Jackson, Diana Ross, Babyface plus much more…

3rd December 2020

This week on The Entertainment Engine podcast we welcome the US music producer, and composer- Victor Merritt to the show.

We discuss his time working with Michael Jackson, Diana Ross, and being mentored by Charlie Wilson and Baby Face

Victor Merritt was born in Tulsa Okla in 1967

He has always been intrigued by music as a young boy. When he wrote his first song as an 11 yr old. At that stage, his baby brother was his sounding board for all Victor's material!

Then, when Victor was 14 his grandmother brought him his first musical instrument. A (Yamaha PC 1000 Keyboard for 1,100$ in 1983 and that was a lot of money back then)

He didn't have a clue on how to play the instrument, but Victor spent all his free time perfecting it over hours and hours.

Within a year Victor was able to play any top 40 songs he liked. In 1984, he formed a band with his high school friends called, "THE TASTEMAKERS", Victor was the keyboardist, composer, and co-lead singer of the band. 

The next year of 1985, Victor's senior year in High School, his band had performed in many festivals and at that point, the band appointed a local music manager to take care of shows, recording, merchandise all this music business.

Their manager arranged for the band to audition for a local promoter, who was bringing two "Billboard Topping Recording Groups " to Victor's hometown.

To listen more to the chat with Victor click on the link below;

With decades in the music industry, Victor has fresh energy in the industry today for new aspiring artists!

The bands were; "The All-Female Band "Klymaxx", who had 2 Top 10 Hits and a Platinum Debut Album, and "The Deele" an all-male band featuring a then-unknown Kenneth "Babyface" Edmonds and "LA Reid" {Now Chairman at Epic Records}, the band also had a debut album that had a Top 10 Hit.

Victor's band impressed the promoter, so much, they were booked to be the "Local Opening Act" for the National Bands

After the show, Babyface introduced himself and told Victor how much everyone enjoyed our performance and he couldn't believe that I was only (17) with such mastery of the keyboards

Babyface gave Victor his number and then the journey began!

Victor then went on to gain a music scholarship to Contra Costa College in Richmond California. Where he attended college for 5 months and just wanted to try music full time, so I called up Babyface. 

Victor then left college in early 1986 and with the help of my 3 mentors Babyface, Teddy Riley & Charlie Wilson were Victor learned how to stay "Appreciative and Ambitions".

Music producer Victor Merritt also taught himself how to perfect other instruments, Drums, Lead & Bass Guitar, plus learned how to be a studio engineer & mixer. 

With so many ups and downs but managed to still be relevant 40years later. 

He has been blessed to have worked with some of the Legendary Stars over the years which have included.

With all this experience at a young age, Victor went on to build and carve a music career working with some music great's over many years, starting with MCA Chairman in 1997, Doug Morris, Ms. Abby Konowitch, EVP and Ms. Nancy Levin, SVP, made it a very enjoyable for Victor and Gerald, ("The Grand Jury'', to build their craft!

Going onto work with and produce - K-CI and Jo Jo's 4x Platinum album,"(All My Life)[Billboard position #6 top 100, and -1 R&B &1 in (4) Foreign Countries] Grammy Nominated.

Working with Doug Morris, and his staff was first class for Victor and his production team. At [RCA Records], these executives provided a positive environment of continuity, President of RCA, Bob Jamieson, and Vice President of A&R, Brain Malouf. 

Gerald and Victor Produced, Debut Albums. Victor's nephew Dee introduces him to a dynamic R&B singer, called Rome at that time. They then went on to get signed to,' RCA". His debut album, called 'Romeo,"[Billboard #6 in top 100 and top ten in Billboard's R&B charts]. 

With (2) singles and both placed high on Billboard, certified' "Gold'(Half-Million Copies Sold,) it exceeded over 1 million copies sold since 1997.

"The 2nd debut for RCA,(1997.) Produced, Sylk-E-Fyne's, huge single, Romeo and Juliet"[Billboard #6 in top 100 & #1 in Rap Category] The "album was certified ",' Gold 7 times.

Placed a song on the Album', which included, Superstar, Kenneth 'Babyface ' Edmonds (Wrote 26, #1 Billboard Hits for Whitney Houston, Eric Clapton, TLC and his partner, LA Reid.

The album is called:, (Shot Caller Big Baller",1997 on the label " BMG').

Later that year Victor had the opportunity to do a remix for, The Greatest Band On The Planet, ("U2"):,[If God Will Send His Angels! {The Grand Jury Mix, Victor aka "Vito " Merritt], on 'Island Records.

Hanging with ", U2" was a memorable experience. 

Victor then went on to work with the legend himself Michale Jackon where he produced and play keyboards from the trio "Bloodstone," (MJJ Records)/Michael Joe Jackson's label. 

Michael was Executive Producer. Victor "When Michale grooves to my music, I was speechless". "He was so humble I really wish I could have spent more time with him".

Victor is currently working with some very talented unsigned artists helping them, just like he got helped, this is what makes him very happy. 

He has got just as much enjoyment working with unsigned acts as he did working with global acts like Michale Jackson Babyface and U2.

If you put the work in over the years it does pay off!

By Peter Moore

Pic: Kevin Davy White

In Conversation singer-songwriter, Kevin Davy White, from his time on X-Factor, Getting married and writing new material...

26 November 2020

This week on The Entertainment Engine podcast we welcome the French-born singer-songwriter, producer, and artist- Kevin Davy White to the show. 

We discuss his time on the X-Factor, getting married, and writing his new material for his forthcoming release…

Kevin has a very distinctive voice and style.

Mentored by Nicole Scherzinger, on X Factor UK 2017, Kevin was to win through each week to be the final competitor in the 'Overs' category and stormed on to finish an incredible 3rd place in the Finals.

His performance with Tokio Myers was truly superb, it brought the house down.

Kevin also sang a stunning song for the Live shows 'Week 2 Prize Fight', X Factor's TV Prize Battle feature, pitched against the group Rak-Su.

This was a public vote and Kevin won!

As Simon Cowell said "It's a once in a lifetime Prize" and indeed that's what it is, as the USA now beckons. Kevin fly over to Los Angeles to meet with world-famous record producer and writer Savan Kotecha for this special prize.

The Early Years:

Kevin started his music career in a band called The JFK's, Kevin put his multiple musical talents to good use, where he wrote and produced the band's own songs. 

Kevin is a multi-faceted musical machine, he writes, produces, sings, plays guitar, keys, and the drums.

Back in 2015, Kevin started to make waves in the UK, in addition to continuing his success back in his hometown of Paris. 

He was selected to open for various artists including Martin Barre (long-term guitarist for a legendary rock band, Jethro Tull), Keziah Jones (Funk artist), and Ana Popovic (Blues guitarist from Serbia)

He was then hand-picked to collaborate with Ashley Iona on her song 'Taking Me Under'

Following this, he released his own debut EP, 'Mr. Feeling', which really showed off his range of skills and channeled his love of multiple genres. 

Blues and soul run through his blood, whilst rock and funk have a special place in his heart.

In 2016, Kevin's success only continued to grow when he won the highly acclaimed Festival Generation Reservoir in France and Archer Streets Got Talent in London. 

Later that year, Kevin featured on The Voice France before moving to London and deciding to apply for The X Factor UK 2017.

This is where Kevin meets the UK, by winning the hearts of the nation, from his heart-wrenching rendition of Whitney Houston's, 'I Will Always Love You', to his passionate performance of Jimi Hendrix's, 'Voodoo Child' (where he really got to show off his guitar skills.) 

Kevin also performed one of his own songs, 'Puzzle of Love', which won him a place in the live tv shows.

Kevin then performed Lead Zeplin's "Whole Lotts Love" - LIVE in the final, which was a SUPERB opening to the show which just brought the house down with all the judges providing great comments.

Following on from the X-Factor TV weekly performances, Kevin performed on the super Nationwide X Factor live tour, which he relished, followed by his own shows up and down the country.

At the moment he is finishing co-writing and recording his exciting new music tracks, already collaborating with highly established producers such as;

 Steve Booker, (John Newman) and Matthew Marston, (Emeli Sande) also Alan Glass, (Aretha Franklin, Kenny G, Mis-Teeq, Lighthouse Family), alongside The Savan Kotecha, (One Direction, Usher, Ariana Grande) at West Hollywood Studios in L.A.

With all this activity and collaboration's we are pleased to share Kevin's latest music offering with his latest single released on 13th November - entitled - "My Moon" 

Kevin will be releasing several singles (monthly from the new year) to keep his fans update and with lots of new music on offer.

It was really refreshing to speak with Kevin, looking at his inspirations and just love for music, and doing this for the right reasons and NOT selling out (like many artists do) to get that next buck.

Kevin has a plan and is true to his beliefs, so the universes will I'm sure be sending him some good vibes and continued success on his entertainment journey.

To hear the full conversation we had with Kevin, click on the podcast link below to learn more;

With his warming personality, exceptional music abilities, and a passion for great songs, Kevin really is the whole package. 

I'm certainly looking forward to new music from Kevin, after our chat, I had the feeling this is just the beginning for this multi-talented artist.

Watch this space, is going to be a great journey to watch over the coming years!

By Pete Moore

Part 3 - Business Plan Tips for the Entertainment Industry?

19 November 2020

Looking at the final part in the three-part series, of writing a successful business plan for the creative industries. Such an important area to really take forward and perfect your business plan and ideas over time.

This is an area you are going to need to put together a solid business plan for your creative career, and not just if you looking to raise finance but a road map to see where you are going to be heading over the next 2/3/5 years!

No plan then you are almost doomed to fail, this next article looks at a few points and tips for the third phase of your business plan strategy!

To move your entertainment career forward, you are going to need a plan and not just a pipe dream!

What is a business plan?

If you've ever jotted down a business idea on a napkin with a few tasks you need to accomplish, you've written a business plan - or at least the very basic components of one to start your journey.

The very essence of, a business plan is just a plan for how your business is going to work, and how you're going to make it succeed. Look at it as a working document!

How long should your plan be?

Typically, a business plan is a lot longer than a list on a napkin, that's for sure.

For me in practice, and for most real businesses, it can be as simple or a detailed plan that has a few or many bullet points to focus strategy, tactics, milestones to track tasks and responsibilities, and the financial projections you are going to need to plan: cash flow, budget, expenses.

So, let us look at some key points to further your business plan and your career;

Partnerships with Other Artists & Bands

Some artists may be working closely with other artists/bands to cut costs, cross-promote, etc. 

This section should be the place where you highlight those relationships and the benefits that you will receive from them. A community that supports one another can be a really strong selling point.

Look at additional revenue

This also gives you the opportunity to highlight any other sources of revenue that you may be tapping into.

This may include management fees, day jobs, booking shows for other bands - anything that you may have not already covered.

To learn more about writing a "business plan" for the creative industry - check out the latest podcast episode from The Entertainment Engine below;

Apple Podcast

Spotify Podcast

Google Podcast

Writing a plan takes time and lots of effort, not least to understand where your creative project is heading. So it's that time to roll up your sleeves, sit down with a cuppa, and get that pen and paper. 

Let us begin and create that incredible journey!

By Pete Moore

Part 2 — How important is a Business Plan for the Creative Industry?

12 November 2020

Looking at the second part in the three-part series, of writing a successful business plan for the creative industries…

This is a very important area to really take forward and perfect your business plan and ideas over time. 

This is an area you are going to need to put together a solid business plan for your creative career, and not just if you looking to raise finance but a road map to see where you are going to be heading over the next 2/3/5 years!

To move your entertainment career in the right direction, you are going to need a plan and not just the one in your head!

No plan then you are almost doomed to fail, this article looks at a few points for the second phase of your business plan…

Writing a business plan for your music career!

For all the creativity needed to sustain and build a career in music, having a business plan is one way to stay properly grounded, and ahead of the game, this will define your goals and objectives going forward.

Providing clarity for your ideas

Many artists and bands struggle with creativity versus commerce, but it's something you as a creative are going to have to overcome, it's really that simple, and especially with how the world is today. 

It's just not good enough to just put out your product and expect the world to love it, sorry it doesn't work that way!

How to start and where to begin!

There are lots of resources to help you push your business along, like online - including articles, courses, companies, people, etc - to help write a business plan. 

But where on earth do you begin? A good place to start is to define what a business plan is and why you will need this document.

Why Write a Business Plan?

At the very basic level (and really for me the most important level for this), the business plan will allow you to focus your thinking, set a very realistic plan with realistic goals, and of course pushing you moving forward with your entertainment career.

So, let us look at some key points to further your business plan;

Putting a Press Kit together

What is your press package comprised or made of?

Is there anything different about your press kit (outside of the normal press kit) that makes this different in any way?

 Will your press kit have an electronic component of the package?

What is your press kit going to be used for?

Do you have your key players not already addressed in the document?

You need to look at press articles, recent and past success?

Your Additional Merchandise

Are you selling other merchandise besides the recording/EP/Album project? I.e. T-shirts, Hats, Hoddies, Posters, Calendars, etc.

Or are you selling previously released CDs/downloads - So how are you going to make money in this area?

A lot of artists do not spend enough time understanding their costs and pricing, this is crucial to your overall success.

To learn more about writing a "business plan" for the creative industry - check out the latest podcast episode from The Entertainment Engine below;

Business plan for the creative industry


Writing a plan takes time and lots of effort, not least to understand where your creative project is heading. 

So it's that time to roll up your sleeves sit down, with a cuppa, and get that pen and paper... Let us begin!

By Pete Moore

Is a Business Plan for the Creative Industry an important document?

5 November 2020

One of the areas you are going to need to put together is a business plan for your creative career, and not just if you looking to raise finance but a road map to see where you are going!

No plan then you are almost doomed to fail, this article looks at a few points for the first phase of your business plan

Writing a business plan for your music career!

For all the creativity needed to sustain a career in music, having a business plan is one way to stay properly grounded, and ahead of the game, this will define your goals and objectives.

Many artists struggle with art versus commerce, but it's something you as a creative are going to have to overcome, it's really that simple!

Artists need time to make music and formalize their visions, but also need to eat, pay the rent, and have clothes to wear — you all know the score on this one, its time to do things right and plan for the future — and not bury your head in the ground with the usual moans and groans;

The bank didn’t give me a loan, nobody turned up to see us play, the label stuffed me and the band — Just get your SHIT together and remember nobody owes you anything!

An artist who becomes famous when they are young often must learn business skills as they go along, usually learning the price of ignorance by being ripped off down the line — but this is a necessary evil!

For those of us on the ground level, having a plan can mean the difference between being able to make a living as a musician.

Over the next few weeks, The Entertainment Engine will provide some suggestions on how to make a business plan as a musician over a 3-part episode.

But the most important suggestion: take it one step at a time! This kind of work can be really overwhelming for creatives. So, let’s take a look and prepare a killer business plan

To learn more click on the link below;



By Pete Moore

Pic: Music supervisor Laura Hanke

In conversation with Laura Hanke Music supervisor & Repertoire Assistant at Universal Production Music…

29 October 2020

This week on The Entertainment Engine podcast we welcome Laura Hanke Music Supervisor & Repertoire Assistant at Universal Production Music.

We take a look at her role as a music supervisor and why she decided to work in the music industry and for that matter for one of the biggest record companies in the World.

"From a classical songbird and Vocal Teacher to Electronic Pop Producer and now 3 years' experience as a Music Supervisor, Laura believes hidden gems are underrated."

Laura is certainly looking forward to what is to come for the future! She studied at The Institute of Contemporary Music Performance and received a Name Bachelor's degree from her studies 2014–2017. 

Which gained her a Grade First Honours & Best Overall Student award.

Laura started out as a junior marketing executive for Focus and became a brand ambassador for Rythem, her career then lead her onto the journey towards Music Supervision and working for Universal Production Music, which took some time to gain her ideal job role with persistence, drive and lots and lots of patience!

Laura is now part of the world's leading Production Music catalogue, and working across a broad variety of briefs which is extremely rewarding and exciting, not knowing what is around the corner as each day is totally different.

Then within a short time being promoted from her junior music supervisor position, this has proven her growth and determination within the industry, she has recently worked on a campaign for "Mcdonalds" the fast-food company.

Laura is in good company as The Universal Production Music team are behind the soundtracks to some of the UK's biggest productions.

Some of the current work which has been achieved by the Universal Production Music team include;


Forget how d'ya like your eggs in the morning, this cool Quaker Oats ad finds out how we like our oats. 


George Clooney returns as the face of Nespresso; this time joined by Game of Throne's Natalie Dormer.

Nike Street

Check out this sync from a recent online Nike campaign featuring music from the Global Beats.

Women In Music

We celebrated International Women's Day by releasing our 100% Her album with the help she

A Remarkable Idea

A Remarkable Idea is an artist-driven initiative with a defined emphasis on recorded music.

King of Thieves

A star-studded cast depicts the infamous heist of London's Hatton Garden.

Stan and Ollie | Trailer

Laurel and Hardy - the world's greatest comedy team - face an uncertain future as their golden era of Hollywood films remain long behind them.

The Services Universal Production music provides:

It's free

Universal offer a completely free music supervision service. 

The team handles everything from high profile ad campaigns, promos/film trailers, supervising complete TV series to reversing international edits and everything in between.

Fast Searches

In a rush and need to hit that deadline? 

The team pride themselves on getting those last-minute playlists suggestions!

Library Knowledge

"But where can I find 'Japanese sports promo music'?" 

The team know. With over 500,000 tracks to choose from and know every corner of our library.


With over 15 years of combined experience, the team have worked on projects for the biggest broadcasters and brands. The team are music fanatics and truly understand the connection between music and media.

Universal production music also offers;

Music searches, Bespoke edits, Commissions, Re-versioning

It's an Art:

The team don't just pick music; they work with the client to pick a vibe, a feeling and an emotion that helps you to connect your audience with the message or story you want to tell.

The team's experience and lifelong commitment to music allow to really understand the needs of Directors, Editors and Script Writers

The team live out our own reaction and emotional connection to music in every brief we do and strive to find the right music to complement and enhance each individual project.

About Universal:

Universal produce over 45 albums released each month, the Universal Production Music catalogue covers all genres, moods, emotions and project types and is created by an ever-expanding roster of hugely talented artists and composers around the globe; along side in-house creative teams dedicated to diversity, quality and authenticity.

Universal produces imaginative music, record in the top studios around the world and forms creative partnerships that add depth and individuality to the catalogue, each with its own unique style and heritage. 

From Universal own world-renowned in-house labels through to partnership labels and a large offering of themed playlists, they are dedicated to helping their clients create emotional and memorable audiovisual experiences no matter what type of production they are working on.

Universal history:

The Universal Production Music heritage has evolved over decades into a diverse and comprehensive collection of labels. 

With offices in over 20 countries and an international network of sub-publishers, the companies reach and service levels are truly global.

The Universal Music Group (also known in the United States as UMG Recordings, Inc. and abbreviated as UMG) is an American global music corporation that is majority-owned by the French media conglomerate Vivendi, with Chinese tech company Tencent owning a minority stake. 

UMG's global corporate headquarters are located in Santa Monica, California. 

The biggest music company in the world, it is one of the "Big Three" record labels, along with Sony Music and Warner Music Group

Ten per cent of Universal Music Group was acquired by Tencent in March 2020 for US$3 billion.

In 2019, Fast Company named Universal Music Group the most innovative music company and listed UMG among the Top 50 most innovative companies in the world and "amid the music industry's digital transformation, Universal is redefining what a modern label should look like."

 UMG has signed licensing agreements with more than 400 platforms worldwide.

Early history:

The company's origins go back to the formation of the American branch of Decca Records in September 1934. The Decca Record Co. Ltd. of England spun American Decca off in 1939.

MCA Inc. merged with American Decca in 1962.

In November 1990, Japanese multinational conglomerate Matsushita Electric agreed to acquire MCA for $6.59 billion. In 1995, Seagram acquired 80 per cent of MCA from Matsushita.

 On December 9, 1996, the company was renamed Universal Studios, Inc., and its music division was renamed Universal Music Group; MCA Records continued as a label within the Universal Music Group. 

In May 1998, Seagram purchased PolyGram and merged it with Universal Music Group in early 1999.


In June 2018, Universal Music Japan announced an exclusive license agreement with Disney Music Group.

With the addition of Japan, UMG distributes releases from Disney Music Group globally.

In July, The Rolling Stones signed a worldwide agreement with UMG covering the band's recorded music and audio-visual catalogues, archival support, global merchandising and brand management.

That same month, Vivendi announced it would explore selling as much as half of Universal Music Group to one or more investors.

In Nielsen's 2018 US Music Mid-Year report, UMG made history with eight of the Top 10 artists, including all of the top five, as well as all of the top eight artists ranked by on-demand audio streams.

In August 2018, UMG announced a strategic expansion in Africa, opening an office in Abidjan to oversee French-speaking Africa, and also unveiling a Universal Music Nigeria office in Lagos to focus on signing local artists and taking them global.

In September 2018, singer Elton John signed a global partnership agreement with UMG across recorded music, music publishing, brand management, and licensing rights.

With such a rich and colourful history, Universal music group is certainly working hard to provide a "stable" for staff and artists. 

The opportunity for Laura across the Universal group of companies is substantial, with her younger years and gaining valuable experience under the Universal banner, the career path looks really promising and who knows one day she could be the; MD or Chairman for the company, or just maybe she may just set up her own record or publishing company - you never know what the future holds!

But the future is bright for this young girl, she is working hard to build her career and experience in an ever-changing landscape called the "music business" life isn't paved with gold but with drive, perseverance, determination and a slice of luck you never know what can be achieved…

By Peter Moore

Pic: Tony Mchale 

Writer, Director & Producer

In conversation with the BAFTA-winning; Writer, Producer & Director -Tony McHale...

22 October 2020

This week on The Entertainment Engine podcast we welcome the UK writer, producer, and Actor - Tony Mchale to the show. Tony Mchale's work is known to virtually everyone. 

He has spent over 40 years as a screenwriter, working on some of the most well-known UK dramas, many that still appear on our screens today including; 

EastEnders, Holby City, which he co-created and for which he also won a BAFTA, The Bill, Casualty, Silent Witness, Trial and Retribution, Dalziel and Pascoe, Waking the Dead, and many more, as well as his own thrillers Resort To Murder and Headless. 

Tony's career started in theatre and recently he has returned to that world to direct various plays and musicals including his own satirical look at fame - Bloodbath The Musical and more recently All Or Nothing which transferred to the West End.

However Tony was not satisfied with all his wonderful achievements, his years of experience both writing and in life kept on pushing him towards writing his own book - so that is what he's done. 

He's used his imaginative story-telling to create a captivating novel that can only be described as a 'page-turner'. 

And he has not just written one book there are more to come. His extensive writing career and diverse life, coupled with his unique understanding of how to keep a reader wanting more, is a winning combination.

Check out the full episode below with the conversation with Tony McHale;

Tony McHale (born Anthony John Wright in Bradford, West Riding of Yorkshire) is a British actor, writer, director, and producer, who is known for starring in Coronation Street and also known as a "stooge" to Jeremy Beadle on Game For A Laugh and later Beadle's About

He trained at the Rose Bruford College. 

He also enjoyed a long stint as a writer/story consultant/director on the top-rated BBC1 soap opera EastEnders from its conception to the mid-1990s. 

He co-created BBC medical drama Holby City and served as its executive producer and showrunner from 2007 to 2010. Tony also served as a core writer on numerous other TV dramas.

Early life

Tony was born Anthony John Wright in Wibsey a suburb of Bradford in West Yorkshire. His father Gordon Wright was a police officer and road safety specialist who was awarded an MBE for his work. 

His mother Madeline Wright was a school teacher. He attended Buttershaw St Pauls Church Primary School where he passed his eleven plus and went on to Hanson Grammar School.

Early career

On leaving Rose Bruford's in 1972, McHale's first professional acting job was on a TV commercial for Guinness.

He then joined the Q20 Theatre Company that was based in his home town of Bradford. 

Primarily a children's theatre company that toured and performed in schools (he actually performed at his old primary school Buttershaw St Paul's where his mother was still a teacher), the company also did adult plays that they toured around Yorkshire. 

Whilst working for Q20 he landed a minor role in the cult film That'll Be The Day which was filmed on the Isle of Wight. 

There was never any serious thought at this time of becoming a writer, but McHale did both write and direct various productions for the Q20 company.

In the late 70s and early 80s, McHale acted in literally dozens of television commercials for such brands as;

 Argos, Tesco, British Airways, Fray Bentos, Midland Bank, McVities, Worthington 'E', Tetley's beer, Valspar paints, Ford cars as well as more Guinness commercials. 

He also worked on numerous corporate films as well as directing at various drama schools.

In 1982 he was asked to appear in a hidden camera sketch for the very popular Saturday night show Game For A Laugh

He worked on a number of hidden camera stunts before the show morphed into Beadles About in 1986

He continued to work on that show until its end in 1996. In the late 80s, McHale made weekly appearances on the satellite magazine programme Sky By Day, mainly as their DIY expert (he freely admits he knows nothing about DIY) and occasional presenter alongside Jenny Hanley and Tony Blackburn.

Writing and TV career

In the 70s McHale started writing TV dramas on spec. In 1978 he was commissioned by the BBC to write an original three-part thriller - Dog In The Dark. 

Like so many commissioned scripts this was never produced, but it enabled him to get an introduction to the Cecily Ware Literary Agents, who are still his agents today.

Various other TV dramas were developed, but none with any great success. Then because of something he heard on Capital Radio's late-night phone-in show, Anna And The Doc, he decided to write a radio play, again on spec, called Get It Off Your Chest. 

This was immediately commissioned by the BBC for Radio 4's Afternoon Play and was the start of a number of other radio plays throughout the earlier 80s - No Get Out Clause, Son From Soho and Still Life.

It was these plays that brought his writing to the attention of Julia Smith and Tony Holland who were in the process of developing a long term drama (i.e. a soap) for the BBC. 

When McHale was first introduced to the project, mid-1984, it was called East 8 and no cast was attached. 

McHale became a regular writer on the show that was eventually transmitted in February 1985 with the title - EastEnders. 

During his time with EastEnders, he went on to the storyline, story consult and also direct the programme as well as being the first writer to write 100 episodes.

In 1994 he was commissioned to write an eight-part thriller originally entitled Brighton Boy

During the course of the production, McHale took over as director and the serial was transmitted the following year under the title Resort To Murder winning an award at the Cologne Film Festival

He then went on to write on a number of films for both ITV and the BBC ;-

Silent Witness (An Academic Exercise, The World Cruise, The Fall Out, Closed Ranks, Running On Empty, Ghosts, Hippocratic Oath) Waking The Dead, Dalziel And Pascoe, Second Sight, Trial And Retribution, also Murphy's Law starring James Nesbitt and the six-part spin-off from The Bill Beech Is Back.

Theatre and Novels

Although his original aim was the theatre, his theatre credits are nowhere as plentiful as his screen credits. His radio play Still Life was adapted for the theatre in 1988 and enjoyed a short run at Hampstead

For his next theatre venture wasn't until 2007 when he directed his own musical Bloodbath The Musical. 

This rock musical with music by David Young and Jules Maguire had featured in a totally different form in the TV show Headless. The show went onto have a run at the Edinburgh Fringe

Since the McHale directed All Or Nothing, a musical by Carol Harrison about the 60s mod band The Small Faces. The show toured successfully before having a short run in the West End.

McHale has finished his first novel, a thriller entitled - Beck le Street;

"When the law of the land fails to deliver justice, justice can become brutal and … fatal. Sixteen years ago after an argument with his father, sixteen-year-old Charlie Ashton left Beck le Street, vowing never to return. 

Now sixteen years later he is reluctantly drawn back into this incestuous community when his estranged father is charged with the murder of his mother. 

Charlie's need to catch the killer destroys the thin veneer of 21st Century normality that masquerades as village life, revealing the raw violence that lurks just beneath the surface. 

Does he run, fight or join them? 

Whatever - he learns there are vigilantes and then there is Beck le Street.

Moving forward whats next?

Over the last decade, Tony has been involved in the development and production of dramas in India, Dubai, New Zealand and South Africa, whilst still developing ideas for British TV

He has also lectured at many institutions on TV writing, directing and producing. 

Tony is working on a second novel as we speak so, I'm looking forward to reading his next novel.

It was a real pleasure to speak with Tony and he still has the energy and enthusiasm after many years of continuing along the entertainment path, there is something to be said for good energy and that was certainly the basis of our conversation on The Entertainment Engine podcast this week!

By Pete Moore

Music Marketing Strategies & Tips for Artists & Bands!

15 October 2020

This week we take a look at marketing ideas for bands and artists. 

Once you have decided that you’re getting serious about your music career, you know that you have to start putting in serious effort to come up with effective band marketing and artist PR ideas, right!

But if you haven’t gotten much farther than “making a Facebook page,” don’t worry — we’ve got some essential marketing strategies and tips for you.

Promoting a band or artist in this day and age is a very tricky business these days. Tools and tricks that worked wonders a few years ago don’t work nearly as well today. In case you haven’t noticed, the music industry has undergone a complete transformation in the span of just a couple of years.

Where listeners used to rely on full-length albums for their music, they’re now running to playlists. This means that to get the most out of promoting your band and artist, you’ll have to approach things a lot differently.

How do bands and artists market themselves in the music industry today?

1. Know your brand

Before you can market and artist or band, you need to have your brand in place.

  • What’s unique about your act? 
  • Which aspects of your story are the most compelling that really set you apart from every other band out there? 
  • How will you present yourself consistently — from your onstage look to your social media to your logo and merch and photos?

Once you’ve honed your brand, the specifics of your band and artist marketing strategies and fan communication will flow from that point.

To learn more about marketing artists and bands, check out the links below to listen to the latest podcast episode and blog post's on Medium and Get Pocket...

The Entertainment Engine podcast


Get Pocket

By Pete Moore

Pic: US Rapper & Actor - Ozie (AKA) ZMNY

In conversation with US Rapper and Actor ZMNY (AKA Ozie Nzeribe) - He's taking Hollywood by storm!

8 October 2020

This week on The Entertainment Engine podcast we welcome the US Rapper and Actor — Ozie “ZMNY” Nzeribe on the show.

He's taking Hollywood by storm with his latest roles, in the TV series "Shameless" -  starring William H Macy and "Little Fires Everywhere" -  starring Reese Witherspoon & Kerry Washington...

Ozie is the one the newest fresh-faced artists hitting the scene and is dominating the scene as a "World Peace Youth Ambassador" bringing new energetic sounds to music all over the World! 

Ozie "ZMNY " Nzerbie hails from Monrovia CA USA. 

Zmny,  exudes the creativity and talents expressed at such a young age. He began his career, when he recorded his first song at Old Firehouse Recording Studio in Pasadena CA, this is where he has truly started to showcase his talents. 

His first single "Hater Free" ft Ray J Norwood was just an introduction to his confident and clever rap style. They shot the video for "Hater Free" and with the high production value, creativity and youthful energy displayed, was a big door opener for Zmny. 

With his continued growing fan base and skill set growing daily, he shows his numerous fans, he is around to stay. 

His fan base extends from Africa to the USA and beyond, and is growing by the day!

Zmny's released his songs on his own independent record label entitled "Zmny Records", which features his EP and many singles.

Zmny is the captain of his own ship paving the way forward for a very fruitful career. His music is distributed to radio outlets and DJ's across the country with feedback that has been very positive. His "Promise" video has set a new bar. 

Zmny prides himself on growing higher, which helps take his career to the next dimension. 

His influences range from Jay Z, Kanye to Snoop, which gives him some big shoes to follow, that's for sure, taking this game by storm in a short amount of time and not only is he a musician, but he is also a budding actor.

You will be able to see Ozie staring in the recurring role of "Todd" in the Comedy-drama series Showtime -"Shameless" going into its 11th successful season, and boy it's a great show really very funny.

Also starring alongside "Reese Witherspoon" and "Kerry Washington's" in ABC TV mini-series "Little Fires Everywhere" welcomed Ozie on the show this past September as a Guest star "2 Pac Shirt".

He is also staring as "Royale" a series regular with the highly anticipated Apple TV/CBS production of "Swagger" Produced by NBA star - Kevin Durant.

And That's not all, Zmny is also "slated" to be in further productions, one of which is staring alongside - the Hollywood "A" Liste - "Jamie Foxx" new Netflix series entitled “Dad Stop Embarrassing Me", this is really EXCITING!

Check out the link below to learn more about ZMNY’s story and up and coming projects…

One of the other projects ZMNY is involved with is  - "The Legend of Johnny Jones" starring as "Andre" starring  - "Kevin Sorbo", "Danny Trejo" and "Clifton Powell"

Ozzie has also appeared in a National Adidas commercial with Childish Gambino and Louis Vuitton's spring campaign.

And that's not all just recently, Zmny was privileged to collaborate with Olamide one of the biggest celebrity musicians in Nigeria, with the songs "MuMu Button - Carbon Copy" and the latest release ZMNY X OLAMIDE - STREET TREASURE ZMNY X OLAMIDE - STREET TREASURE produced by Pheelz, which is making big waves all over the country.

Pic: US Rapper & Actor Ozie (AKA) ZMNY

From all this activity over the past years, Zmny is now on numerous prospective executives radars and is being sought out as the next big talent.

Zmny has been recognised at many awards shows from the — Billboard Music Awards to the Grammy Recording Academy Governance plus the Teen Choice Awards and many more.

As he continues to grow and embraces other sounds and creative energy to keep evolving to new heights.

When he's not working, he loves to kick back by watching movies, hanging out with his friends, and hitting up amusement parks

Zmny is a high schooler, a Humanitarian and is a "World Peace Youth Ambassador" which is supports against violence, racism, tribalism, suicide, and human trafficking.

Stay tuned to see him on your television and big screen very soon. As he continues to be prepared for all opportunities! As we all say, opportunity meets preparation, that's true enough.

Zmny is here to stay and is a true talent to watch over the coming years.

Get to know ZMNY as he talks about how he discovered his passion for music and what's up next for him only on The Entertainment Engine podcast, it's going to be an exciting ride as we support this young man on his journey!

By Pete Moore

Pic: Hollywood Film Producer Ken Atchity

In Conversation with Hollywood Film producer, Author, Literary Agent & Screenwriter Ken Atchity.

1 Oct 2020

This week on the Entertainment Engine podcast we are in conversation with Hollywood author and scriptwriter Ken Atchity.

Ken was born January 16, 1944, in Eunice, Louisiana, son of Fred J. and Myrza (née Aguillard) Atchity; he grew up between Louisiana and Kansas City, Missouri.

His son, Vincent Atchity, graduated from Georgetown College (Ph.D., USC) and his daughter, Rosemary Atchity, from Columbia University, (RN, MSN, FNP-c; Contra Costa College ).

Atchity is married to documentary filmmaker and former NHK producer Kayoko Mitsumatsu, founder of the non-profit organization Yoga Gives Back for which he serves on the board of directors. He resides in Los Angeles, California, and New York City.

Looking at Atchity academic career.

After receiving a Jesuit education from Rockhurst High School and Georgetown University, where he received an Ignatian Scholarship to study Greek and Latin classics.

Atchity then received a Woodrow Wilson Fellowship to Yale and received his MPhil in Theatre History and his PhD. Comparative Literature from Yale. 

His dissertation, Homer's Iliad: The Shield of Memory, was awarded the John Addison Porter Prize. 

He went on to become a professor of literature and classics at Occidental College, where he served as the chairman of the comparative literature department, a distinguished instructor at UCLA's Writers Program, and as Fulbright Professor of American studies to the University of Bologna. 

During his teaching career, he was a frequent columnist for The Los Angeles Times Book Review. With Marsha Kinder, he founded and edited Dreamworks. An Inter-disciplinary Quarterly. 

Its advisory board included John Cage, William Dement, Ann Faraday, John Fowles, J. Allan Hobson, John Hollander, Ursula Le Guin, W.S. Merwin, Denise Levertov and Robert L. Van de Castle.  

Atchity resigned his tenured professorship at Occidental in 1987 to devote full-time to entertainment and publishing.

Atchity Entertainment career.

In 1976, Atchity founded L/A House, Inc., a consulting, translation, book, television, and film development and production company whose clients included the Getty Museum and the US Postal Service. 

L/A House began by extending Atchity's teaching of creative writing to manuscript consultation and soon moved on to publishing with the production of Follies, a magazine covering creativity, and CQ: 

Contemporary Quarterly; Poetry and Art of which he was the editor. In the 1980s L/A House moved into television, with a syndicated television pilot of BreakThrough! of which Atchity was executive producer and co-writer.

In 1985, L/A House began development of a set of video/TV romance film projects entitled Shades of Love, which became 16 full-length films, produced in 1986–87 with Atchity as executive producer, that aired throughout the world, distributed by Lorimar, Astral-Bellevue-Pathe, Manson International, and Warner Brothers International, nominated for Canada's Gemini Award; in the U.S. they premiered on Cinemax-HBO.

In 1989 he sold L/A House and founded AEI (Atchity Editorial/Entertainment International), a literary management and motion picture production company. 

Hollywood film producer Ken AtchityAtchity sold Steve Alten's Meg to Bantam-Doubleday at auction in a $2.2M deal; and then to Disney, partnered with Zide-Perry, for $1.2 M(later, to Newline Pictures for a similar price)

In 2011 Atchity was nominated for an Emmy for producing The Kennedy Detail (Discovery) based on their clients' Jerry Blaine and Lisa McCubbin's New York Times bestselling book by the same title published by Gallery/Simon & Schuster in 2010.


AEI's films include Joe Somebody (Tim Allen, Julie Bowen), Life Or Something Like It (Angelina Jolie, Edward Burns), and The MEG (Jason Statham).

With more than fifty years' experience in the publishing world and over thirty years in entertainment, Dr Ken Atchity (PhD Yale) has been called a "story merchant" - writer, professor, editor, producer, and literary manager. 

He's made over 200 film or television deals - with every broadcaster and every studio in Hollywood, and plenty of independent film companies as well.

​Atchity has more than thirty films which include; The Meg (Jason Statham), The Lost Valentine (Betty White), Angels in the Snow (Kristy Swanson), The Madams Family (Ellen Burstyn), Hysteria (Maggie Gyllenhaal), and Life or Something Like It (Angelina Jolie).

​He's published over twenty books of his own, including six for writers at every stage of their careers.

​Before he left his tenured position at Occidental College to pursue his lifelong mission to bring writers to succeed in the story marketplace, he was Fulbright professor to the University of Bologna, Italy, Distinguished Instructor of scripts and novels at UCLA Writers Program, and regular columnist for The Los Angeles Times Book ReviewHe's a voting member of the Academy of Television Arts & Sciences.

The Messiah Matrix.

In 2012, Atchity published his completion of William Diehl's Seven Ways to Die and his first solo novel, The Messiah Matrix.

The novel centres on a fictional marine archaeological find of a rare Herodian coin honouring Augustus.

A romantic interest develops between the American archaeologist who has discovered the coin, and a young Jesuit priest intrigued by its implications. 

Hollywood Film Producer Ken Atchity & his wife Kayoko MitsumatsuA powerful faction of the Jesuits has been preparing to announce that the fictional character Jesus of Nazareth was inspired by the life of Caesar Augustus, and the coin is crucial evidence for their claim. 

Regarding the premise of his novel, Atchity said that it is based on actual historical facts linking Jesus and Augustus.

Ken has the energy and enthusiasm still after all these years and has several new projects at various stages including; Staring John Dillinger, The Seeding, Firefly, Rikki Tikki Tavi and the MEG 2 so a lot to look forward to over the months and years to come. 

If you have a story then sit down, get a pen and paper and let's begin. I look forward to catching up with Ken very soon.

By Peter Moore

Pic: Jesse Kinch

Jesse Kinch US singer-songwriter in conversation winning ABC's Rising star competition, signing to Capitol Records, and with new music on the horizon!

17 Sept 2020

This week's guest on The Entertainment Engine podcast, we speak with Jesse Kinch is an American singer, songwriter, and guitarist. 

He was the first and only winner of the American series of Rising Star international franchise based on the Israeli series HaKokhav HaBa. The American series was broadcast on ABC

The show was hosted by Josh Groban and the panel of judges were Brad Paisley, Kesha and Ludacris

In the beginning.

Kinch, a Seaford, Long Island native picked up a guitar when he was 6, after discovering an old, beat-up acoustic in his parent's basement. 

They began to notice a mature sense of rhythm and pitch, convincing them to buy Jesse his first electric and soon introduced him to the great rock 'n' roll bands of the 1960s, 70s and the 90s grunge scene which he quickly embraced. 

These influences became an essential part of his musical foundation and sound. 

In some of Jesse's interviews, he recalls that even before he picked up a guitar and embraced the sound of classic rock, he was heavily exposed to operatic pop singers such as Sarah Brightman and Andrea Bocelli

He considers the pure sound and beauty of those singers a major influence on him to this day.  At age 7, he began performing in clubs on Long Island and attracted attention from a local newspaper that called him "The Boy Wonder" in reaction to his precocious musical ability. 

At age 8 he was featured as a news item on TV News Channel 12, Long Island where he played a medley of classic rock 'n' roll songs. Jesse continued to play the guitar at local clubs through age 9 and at 10, he was invited to the Sam Ash Guitar Competition where he finished third amongst seasoned pros.

At age 11, Jesse found his voice and began to sing. 

He soon started performing around New York City where people would take notice to his strength and conviction filled rock 'n' roll voice. 

Throughout ages 12 and 13, he also became interested in writing his own songs which regularly became part of his set during shows.

In 2009, Jesse was chosen to portray the lead role of a young Eddie Money in the musical Two Tickets to Paradise after Money took notice to his energetic rock 'n' roll performance as his opening act in June 2008.

Money originally mistook Jesse for being in his early 20s at the time but soon realized he was only 14. Although Money wanted an adult to portray his life in the musical, he felt Jesse was the only one that captured the look, sound and spirit of his younger self. 

After months of rehearsals, the show opened in June of that year at the Dix Hills Performing Arts Centre where Jesse sang 14 songs a night with no understudy.

Rising Star.

In 2014, Kinch auditioned on the premiere episode of the US Rising Star show broadcast live on June 22 that year on ABC singing "I Put a Spell on You" by Screaming Jay Hawkins getting 92% of votes including 7% from each of all three panellists and a standing ovation. 

During the "duels" round on July 16 against Will Roth, he sang "Whipping Post" from The Allman Brothers Band prevailing over Roth with a 90% score (89% on West Coast vote). 

On "The Round of Thirteen" stage on August 3, he again excelled with "Seven Nation Army" from The White Stripes garnering 88% (87% on the West Coast) ending with best score percentage of all thirteen contestants with Austin French a close second.

In the quarterfinals on August 10 with Top 8 remaining, he performed "Money (That's What I Want)" getting 88% on both coasts with Austin French getting 89% (but 86% on the West Coast).

In the semi-finals (Top 6) where he sang "Billie Jean" from Michael Jackson, he yet again finished first among all semi-finalist with a vote 83% on both coasts and all three panellists voting "yes".

On the final broadcast on August 24, 2014, with Top 4 remaining he performed "Fortunate Son" from Creedence Clearwater Revival eliminating rival Dana Williams (87% to 30%) whereas another finalist Austin French eliminated rival Audrey Kate Geiger with a closer margin 70% to 49%.

In the second and final round of the final the same day, he faced Austin French singing "Love, Reign o'er Me" from The Who, whereas French sang "Bless the Broken Road" from Rascal Flatts

Kinch clinched the title with a public vote of 76% against French's 61%. Due to the large gap between percentages, the officials changed the scores to make it appear closer. 

This was a common theme throughout the competition!

The post Rising Star.

Jesse received a recording contract with Capitol Records as a result of winning the show, but shortly parted ways due to creative differences.

After parting ways with Capitol, he began performing sold-out shows in New York and Nashville in front of larger audiences all from the exposure he received after performing on national TV.

In May 2015, Jesse performed two songs on ABC's "Dancing With The Stars" and shortly after that, he met Kerry Gordy (Industry executive and son of Berry Gordy) and Al Bell (Former head of Stax Records) who helped introduce him to Curb Records.

In early 2016, Jesse signed a record deal with Curb Records and quickly went into the studio that summer to record his long-awaited debut albumHis album was recorded at Cove City Sound and Tiki Recording studios on Long Island.

2018 Jesse Kinch - Debut Album Release.

On March 16, 2018, Jesse announced the release of two music video releases of his original song "Preaching Like The Pope" and his cover of Michael Jacksons "Billie Jean". 

The songs continue to garner popularity and attention on Rock radio all around the country. 

In April, Jesse and his band embarked on a short New York tour to promote the release of his debut album "I'm Not Like Everybody Else" on vinyl. 

The tour was followed by a number of performances in "Los Angeles", CA and "Nashville", "Tennessee". In June, his album was officially released on all platforms.

On October 26th 2018, Jesse released a cover of "John Lennon"'s Happy X-Mas(War Is Over).

Throughout the next year of 2019, Jesse and his band performed in many different states around the country including "North Carolina", "Colorado", and "Missouri", and eventually made his debut overseas performance in "Manchester", "England" at the Blackthorn Music Festival. 

His debut album even managed to crack two top ten charts in the U.K. At the end of 2019, Jesse's contract with Curb Records ended and he officially parted ways with them after 3 years of working together.

What's next for Jesse?

At the beginning of the year, Jesse announced new tour dates in a number of different states and has also dropped hints about new music with an EP or album over the coming months, watch this space it's going to be great!

By Pete Moore

Live band on stage

Independent label vs The Major labels. The Pros and Cons!

11 September 2020

When it comes to getting a record deal, finding the right fit and structure with a label is crucial — but is an indie or a major record company a better overall fit for you?

Firstly, you will need to know the difference’s between a major and independent record label.

The common perception of a “record label” is one of the major record labels, located in London, Los Angeles or New York, which signs all of the major artists and bands.

These major record labels, including Sony, Warner, EMI, Capitol and Universal Records, are major corporations with hundreds of millions of dollars behind them to support projects they choose too.

This allows them to fully fund the biggest artists out there. In the eyes of emerging artists, a record deal with a major label was always the big prize to go after.

Bright lights and big city — sound familiar!

However, the major music industry is on life-support (or dead men walking) with the introduction of online social networks (Facebook, Twitter etc) and digital music retail stores such as iTunes & Amazon.

The fact that major releases are often leaked to the internet weeks before their release day.

Enter the Indie (short for Independent) record label.

What Makes a Record Label ‘Indie’?

Any music recording label that operates without the funding of the organizations of the major music labels is considered an indie (independent record label).

While major labels are global and operate their own publishing and distribution companies, indie labels work with other smaller companies, either in long-term partnerships or in smaller contractual relationships for their distribution and publishing needs.

The Indie Niche!

While indie labels can’t offer the kind of funding for artists that the major labels can, because of the benefits, indie label contracts are fast becoming a new goal for many artists — and a more realistic goal at that to be honest.

Indie labels offer many benefits that the Big labels can’t. Because of all the upsides (and the fast trend toward social media and all digital platforms), indie labels have created a true niche for themselves in today's music industry climate.

The Pros of Working With an Indie Label

Indie labels generally have the freedom to work with whomever they like.

There’s no pressure like you’d find at major labels to sacrifice your tastes in favour of seeking chart success.

When you are signed to an indie label, in almost every instance it’s because the label is a huge fan of your music; that translates into dedication because they believe in what you’re doing as an artist and band.

Close Working Relationships

Because indie labels have smaller staffs and tighter rosters, musicians can more easily develop a close relationship with the people working on their record.

Although it’s not always the case that artists can pick up the phone and get an immediate answer, the odds of closer communication are greater than they are with a major label.

Artist-Friendly Deals

Some larger indie labels have relatively complex contracts, but smaller indies often do business on little more than a handshake and a profit split agreement.

You seldom find indie labels demanding any measure of creative control over their artists, and most indies don’t lock their artists into long-term, multi-album contract deals.

The Cons of Working With an Indie Label

Indie labels are not without their drawbacks.

Consider the following before you decide who you want to sign with.


While money is the top reason to sign with a major label, it definitely tops the list of negatives for indies.

While some indie labels are sitting pretty financially, most small operations are just trying to stay afloat.

They usually don’t have the finances to fund an all-out media blitz like the major labels, and they often have to get creative with promotion and PR ideas to stay ahead of the game.

They also can’t afford big advances, fancy packaging, large recording budgets, tour support, and other perks a major label has the funds to offer you. With indie labels, you’ll usually have to remain financially invested in your own music career.


Although the intimate size of indie labels has its upside in terms of closer and more accessible relationships, there is also a downside to being small.

Indies don’t have the purchasing power of major labels, and with a small roster, they have fewer strings to pull with the media. 

Also, the smaller the label, the less influence, and power within the music industry and the press.

The Pros and Cons of signing to a major label!


  • Larger promotional budgets
  • More connections
  • More clout and influence
  • Can do business in bulk


  • Resources spread among many acts
  • Staff turnover
  • Limited personal attention
  • Limited negotiating leverage

Many dedicated music lovers work on the major label side of the music industry.

However, you will find not everyone who works at a major label loves music.

You’ll find a higher concentration of people who are in the business strictly for the money in major labels than you will at indie labels, and that sometimes ends up rubbing musicians up the wrong way.

There are good and bad points to sign with a major of an independent record label, and if you find your self in this situation.

Then look at the best way forward and seek advice from your professional team music industry attorney and account to help you navigate, so you are able to make an informed decision as an artist/band.

By Peter Moore

Pic: Charlotte Armitage

In Conversation with Charlotte Armitage Media & Business Psychologist and Founder of (YAFTA) - Yorkshire Academy of Film and Television Acting.

3 September 2020

This week's guest on The Entertainment Engine podcast, we speak with Charlotte Armitage Business Psychologist & Founder of (YAFTA) - Yorkshire Academy of Film and Television Acting based in Leeds.

It was great to catch up with Charlotte earlier this week and learn more about her background and working life as an; 

Agent, Business psychologist and Founder of YAFTA!

Charlotte is The Media Psychologist, specialising in the Film & TV Industry, particularly, the psychological duty of care processes in production. 

She is a registered psychotherapist with the British Association of Counselling and Psychotherapy (BACP), an accredited business psychologist holding principal practitioner status with the Association of Business Psychologists (PPABP) and is currently undertaking a Professional Doctorate in Counselling Psychology.

With practices on Harley Street, London and Kirkstall Road, Leeds, Charlotte works with clients in both the North and South of the country. 

Charlotte also works on-set in the UK and internationally where required.

Charlotte is also a member of the Media Ethics Advisory Group for the British Psychological Society (BPS) and is involved in developing policy and regulation for those in the Media. 

She was awarded a Fellowship of the Royal Society for the Encouragement of Arts, Manufactures and Commence in 2019 for her widespread contribution to the Film & TV industry.

In addition to this, Charlotte is the Managing Director of the Yorkshire Academy of Film & Television Acting (YAFTA) and YAFTA Talent Agency and has over ten years of experience in the industry.

"For as long as I can remember, I have been fascinated with the human mind and the psychology behind our beliefs and behaviours".

"My experience working as a businesswoman, owner of a film & TV educational establishment (YAFTA), agent and psychologist, place me in a unique position to understand the implications of working in the film & TV industry, and I use this viewpoint to bring originality and depth of understanding to my work as a duty of care psychologist".

In 2020, Charlotte launched Outsourced Psych LTD which is a psychological health care provider for organisations. 

The company ensures that registered and qualified psychologists and psychotherapists deliver psychological care for employees, thus facilitating legal and ethical compliance with health & safety legislation within the organisational structure and beyond.

Bringing together her expertise in business, psychology and the Film & TV industry, Charlotte is also a columnist for the Yorkshire Post, MANDY, Women in Trade and Topic UK and regularly provides commentary and contributions for press, radio and TV for;

CNN, Virgin Media, The BBC, The Sun, The Independent, The Telegraph plus much more!

Charlotte is also a resident expert for BBC Radio where she regularly contributes to pieces on a wide variety of psychological topics including mental health, mental health in the workplace, the acting industry and disability representation in the media.

Charlotte is a resident psychologist on BBC Radio, you can hear her on BBC Radio Leeds, BBC Radio Sheffield and BBC Radio York on Monday, Wednesday and Friday evenings.

Promoting diversity on screen.

In 2016, Charlotte was delighted to find that the YAFTA syllabus had been shortlisted, along with the NHS and IBM, for an 'Excellence in Candidate Assessment' award in the Association of Business Psychologists awards.

Shortly after YAFTA was incorporated in 2013, YAFTA Talent Agency was developed to help students break into the industry when they were ready to start gaining work. 

YAFTA students have secured roles in mainstream film & TV productions.

In 2014, the whole team were very proud that YAFTA Actor, Liam Bairstow, became the first actor with down syndrome to secure a lead role in Coronation Street

Then in 2019, another YAFTA actor, James Moore, made television history by becoming the first actor with a disability to win a National Television Award for his role as Ryan Stocks in Emmerdale.

YAFTA continues to champion actors from under-represented groups including running courses for actors with disabilities and holding the inaugural Disability in the Media event with BBC Radio Leeds in July 2019. 

Charlotte was honoured to be awarded the 2019 Institute of Directors, Director of Inclusivity Award for Yorkshire and the North East.

It was great to speak with Charlotte and learn more about her world, which has been a very fascinating and diverse conversation. 

By Peter Moore

Pic courtesy of: 

Matthew  Kalapuch  -  Rock Concert 

A Note on Band and Artists Agreements!

31 August 2020

The first thing which comes to mind when starting a band is playing music together with your mates and having a good time. This is all well and good and necessary to form chemistry with band members

However, what bands fail to consider in the early stages is creating a Band Agreement.

A Band Agreement might single-handedly be the most important document a band could do in their lifetime. This document could save thousands if handled correctly should a dispute arise. 

During the lifetime of a band, there will likely be a dispute, as no band is perfect and we are all human. It is also crucial to note that this agreement is cheaper than most equipment needed to perform, and is worth paying for.

This document would detail how income is distributed. This is essential as it will decide the share of revenue each band member will obtain, be it equally distributed or weighted to the artists who write the songs. 

Also, this document delves into the areas of how much revenue each member should have from Touring, Record Sales, Merchandise Sales and publishing. 

As well as this, it includes provisions of distribution when members aren’t available for tours or recording. This is done to reduce the risk of unnecessary disputes and reduce the risk of a court case.

Ownership is another key issue that has faced many bands, the issue is here is ownership distribution. Be it equipment, compositions, recordings or the band name

These can all be issues if ownership is not distributed at the start. One of the major issues is who owns the logo. Cases have arisen in the past with high profile bands such as Guns and Roses, regarding ownership of a logo and what happens on the event of a member leaving the band.

Also, this document will detail what will occur when a member leaves, or on the event of the band breaking up and also how decisions are made, either by a unanimous decision or a majority vote.

The reason this is so important is to reduce the risk which may arise later on in the career of the band, as a band is a company at the end of the day. 

So there should be a document detailing how the company is run and how the property is divided. So, on the event of a Band member leaving, or the band breaking up or even a dispute between the members there are provisions in place to make sure the band will run smoothly and efficiently.

By Mark Reed

Pic courtesy of: 

 Myke Simon - Movie Night

Movie Print and Advertising (P&A), is this just all Smoke and Mirrors?

28 August 2020

The world of movie financing is complex, to say the least; equity, debt, mezzanine, first in, last out, oh my god it just goes on and on!

It just seems so difficult to finance a movie, in truth people don't really want you to know how anything works in the film financing world — so it’s all about the smoke mirrors game, a place where you can hide movie losses with some creative accounting!

The key elements of Prints and Advertising (P&A) that a distributor must consider at this stage are;

The quantity and production of release prints and movie trailers.

Specialised films will often be released with fewer than 10 prints into key independent cinemas, with these prints subsequently ‘toured’ over a 6-month period to all parts of the United Kingdom.

On the other hand, commercial mainstream films will often open on over 200 prints, simultaneously screening in all major UK towns and cities.

Press materials, clips reels, images, press previews, screener tapes.

For the majority of movie releases, favourable press response is a key factor in developing the profile and desirability of a film. Distributors consider both the quality and breadth of coverage, and this is often inscribed into the nature and scale of a press campaign.

The design and printing of posters and other promotional artwork.

The cinema poster — in the UK this means the standard 30" x 40" ‘quad’ format — is still the cornerstone of theatrical release campaigns. Numerous recent examples indicate that the poster design is highly effective in ‘packaging’ the key attributes of a film for potential audiences.

Distributors will also consider other poster campaigns, ranging from Underground advertising, black cabs, flyers to billboards.

Advertising campaign — locations, advert size and frequency.

Advertising in magazines, national and local newspapers works in tandem with press editorial coverage to raise awareness of a release. Press advertising campaign for specialised films will judiciously select publications and spaces close to relevant editorial for that specific medium.

For mainstream films, scale and high visibility is the key.

The cost of print advertising in the UK is comparatively high and is seen as making the distribution in the UK a riskier business than in most other countries.

In order to extend the reach of advertising and develop more effective communication with audiences at low cost, distributors are looking increasingly to ‘viral marketing’ — different forms of electronic word-of-mouth via the internet, email and mobile phones.

The Press campaign and contracting a PR agency

Many independent distributors, in particular, do not have press departments, and will consequently hire a press agency to run a pre-release campaign.

This is especially the case if the distributor brings over key talent for press interviews to support the movie release.

Arranging visit by talent from the film

The use of talent — usually the director and/or the lead actors — wins significant editorial coverage to support a movie release. The volume of coverage can far outweigh the cost of talent visits.

Other preview screenings.

A distributor will consider the use of advance public screenings to create word-of-mouth and advance ‘buzz’ around a film the P&A applies when a theatrical motion picture is completed or is in the advanced stages of completion.

P&A financing is the key determinant to assuring a picture’s return on investment (ROI) and can run anywhere from 30% to 100% or more of a picture’s total production budget.

The P&A addresses a picture’s theatrical release along with its ancillary and subsidiary releases (e.g., Netflix, VOD, Cable, DVD/Blu-ray,), both domestic and international.

P&A financing is always “last in and first out” on the ROI (return on investment) for the movies waterfall. It's important to carefully monitor the distribution process to ensure that residuals come back to the right parties.

The placement of P&A can sometimes allow a partial repayment to the film’s equity investors. When financing the P&A it typically would expect a 20% coupon and a maximum of 12 months to repay the principal and coupon.

After the P&A recoupment, it's also a good idea to incentivize the producers and the talent residual pool.

The film’s distributor will normally take 8–12% at the placement of the P&A contract, at which time the film is fairly well defined and the talent is in place; with, box office projections are much easier to forecast at such time.

Some P&A financing companies are capped at $30MM. (but this is subject to the individual financer), for that movie or TV project.

The P&A financing agreement typically also caps distributor reimbursable expenses at $300,000.

Minimum Guarantees cannot be paid out of the P&A financing. However, Guild residuals can be honoured as part of P&A financing structure.

You can sometimes split the distribution revenues between the financer and the Production Company and its investors on a 50/50 basis after the financer recoups their investment.

The financing of the P&A then allows the Production Company to “pre-sell” to foreign markets.

The domestic sales are tied to paying back the P&A. We discourage the pre-sale of domestic revenues, as it is a debt that subordinates all the investors and the residual pool.

Pre-sales are practically impossible to obtain without a firm commitment for P&A to be in place.

The financing of a movie is complex, so we are producing a series of podcast episodes and blogs to help demystify this area for independent film creators to move forward and create great movies and TV shows for years to come!

By Peter Moore

Pic: Tracey Webb

A chat with Tracey Webb Owner and Music Executive for Power Promotions…

20 August 2020

This week's guest on The Entertainment Engine podcast, we speak with music executive and company director of Power promotions Tracey Webb based in London.

With over 30 years of experience in the music industry starting from humble beginnings at her first job with CD pool - packing CDs and general office duties.

Tracey soon rose to be one of the shining lights in the "music promotion" side of the industry working with major and independent record companies including;

Atlantic Records, Ministry of Sound, Columbia Records, Black Butter, Positiva plus much more...

Tracey and Power Promotions have also worked with an eclectic mix of artists, over the years  which include;

 Ella Henderson, Faithless, Craig David, Sigma, Becky Hill, David Guetta, Sigala & Jonas Blue plus much, much more.

Tracey experience spans several decades and has the ear’s and knowledge for the right songs, whether it's for a major or independent record label.

And she is not afraid to say NO if the song doesn't quite work for the label or artist!

Power was formed in 1989 and soon became one of the leading dance music promotions companies in the UK.

In the very early days the company was little more than a mailing service sending a handful of records to DJs but as the club music scene exploded during the nineties so did the company.

The Power Group now consists of many specialist units dealing with the many specialist areas of dance music from;

Club Promotion, Pop Promotion, Underground Dance, Breakbeat, R n’ B and Hip Hop, Specialist Radio, seasonal Balearic Island Promotion.

The group also includes the highly successful Videopops Promotions and the superb Power Studios.


Columbia records — Stacey Tang (Head of Marketing)

“Power are an important extension of the Columbia promotions team — Mark & Tracey’s passion, hard work and 100% commitment to breaking records at club level have helped us deliver many successful dance singles.

Most recently they’ve had a record-breaking run of 8 club chart # 1′s with Calvin Harris.”

The objective of the Power Group is to provide a full range of club music promotion and marketing services to run in conjunction with the client’s marketing and release strategies.

Tracey’s aim is to build relationships, customising their services to the client’s needs to obtain the best results for their record.

Working hand in hand with the client, leading to greater success and more profitable results for the record and, ultimately, the label.

Tracey believes honesty is always the best policy; if she thinks a particular single or album is not going to fulfil the hopes of the client then she will say so.

Power is not afraid to lose a job today to gain a client tomorrow.


Ministry of Sound — Nicola Heyes (Marketing Director)

“Power is an integral part of our promotions team — Mark & Tracey’s hard work; drive and passion for breaking club records always yield results.

They’ve been instrumental in helping us deliver many of our massive dance hit singles across the years.


David Guetta / Caroline Prothero

“David Guetta has had more club chart №1′s than any other electronic artist in UK history. WOW! Power Promotions; we salute you. "Guess Nothing Really Matters To Power But The Beats”

Why Power Promotions?

The Number 1 Club Music Promotion Company in the UK with More №1s in the Music Week Club And Pop Charts since it’s inception than any other promotions company.

Power and Poparazzi have worked on over 300 UK National Top 40 records in the past 4 years and established in 1989 and still on top over 31 years later.

I am looking forward to the next 30 years with Power promotions with Tracy Webb at the helm of music promotions for the major and the independent labels, the ship is in great hands…

By Peter Moore

Rolling Stones unreleased songs made public for a day to extend copyright duration.

17 August 2020

On New Year’s Eve, 75 rare Rolling Stones songs were released on YouTube. 

It seems that this has been done to stop the songs from entering the public domain as their copyright rights were expiring, and by placing the songs on YouTube they have just before they expired they have extended the lifespan of the copyright protection.

These songs were made public on YouTube by the YouTube account 69RSTRAX, who posted the collection of the 75 unreleased songs and recordings. These videos contained no commentary or explanation and were set to private just hours later on the 1st of January.

69RSTRAX’s YouTube channel was only made two days before the recordings were made public and the profile had no personal details, only an email address which linked to business enquires at ABKCO – the music publishing company which own the rights to a substantial amount of the early recordings of the Rolling Stones catalogue.

Copyright is a right which happens upon the creation of the work. 

Sound recordings are protected regardless of the software or the method in which the sound is reproduced. 

Upon creation of a sound recording, it will have copyright rights for the duration of 50 years from the end of the calendar year that the recording was made. This duration can be extended by a further 20 years if the music is published during the 50-year period or if it is played or communicated in public.

By posting these sound recordings on the biggest video sharing platform, ABKCO’s recordings of the Rolling Stones songs have been lawfully communicated to the public and therefore extended the duration of the copyright for a further 20 years, meaning that the songs are still protected and not part of the public domain. 

This may be questionable dependent on whether the EU would deem it as being sufficient with regards to the public communication of the works, as the songs were only accessible for a few hours and seem more like a ploy to extend the duration of its copyright rights.

Mark Reed - Lawdit

Pic: Alan Glass

A chat with Alan Glass Legendary Record Producer and Songwriter…

12 August 2020

This week on The Entertainment Engine podcast, we speak with music producer and songwriter Alan Glass based in London. 

Who can truly justify the term 'legendary songwriter.'

If something has taught me all through Covid-19, its to be able to take time and stock of our own situation, so when you get five minutes to check out the podcast to learn more about Alan's career, I am sure your find some great tips and inspiration.

Alan will be joining us to discuss his creative approach to writing hit songs, craft killer productions and discusses the real 'business' of music in today's environment.

Born in New Orleans, Alan absorbed a rainbow of musical styles from that amazing city. That exotic mix informs his love of all genres of music and his hit songwriting credits totally reflect this, from 'Soul' to 'Country' to 'Rock' to 'Dance.' and even 'Opera'!

With his roots deep ingrained into music culture, spanning many decades in the music business!

Glass got his break and was mentored in production after starting off his career in music during the late seventies as a staff writer for Philadelphian legend Thom Bell as well as Maurice White (Earth Wind and Fire).

With such great and inspiring mentors, Alan has been able to craft a career, writing over 5,000 songs with his brother Preston Glass which is impressive to write that many songs in your career, most people only write one album maybe two.

BUT 5,000, wow!!

Both Alan and Preston continued their career playing on Aretha Franklin's 1980 album Aretha and Stacy Lattisaw's 1981 LP Sixteen. 

And later producing Johnny Gill and Stacy Lattisaw on their 1984 LP Perfect Combination and played on Teena Marie's 1984 album Starchild.

Glass also performed on Patti Austin's 1984 self-titled album, Aretha Franklin 1985 LP Who's Zoomin' Who? and Whitney Houston's 1985 self-titled album

Glass then produced Kenny G on his 1986 LP Duotones and George Benson on his 1986 album While the City Sleeps.

As well Glass performed on Stacy Lattisaw's 1986 LP Take Me All the Way, Aretha Franklin's 1986 album Aretha and Whitney Houston's 1987 LP Whitney. 

Glass later worked with Earth, Wind & Fire on their 1987 album Touch the World and Jennifer Holliday on her 1987 LP Get Close to My Love

Glass then produced George Benson on his 1988 LP Twice the Love, Kenny G on his 1988 LP Silhouette. He also composed on Diana Ross' 1989 LP Workin' Overtime and Natalie Cole's 1989 album Good to Be Back.

Alan continues his amazing career today, with not only writing for Aretha Franklin, George Benson and Earth Wind and Fire but, other acclaimed acts including;

Al Green, Kenny G, Shena Easton Lighthouse Family, Maxi Priest, George Benson, Aswad, BeX, Natalia, Liberty X, Mis-Teeq plus countless more including X Factor winners all over Europe.

It's not that often you get to speak with people in the business with such an impressive career and pedigree of writing credits but today was one of those days!

Alan is humble and down to earth with a great sense of humour and a real genuine love for music, a real privilege to speak with the legend himself and learn more about his journey as a songwriter and how he navigated the music business…

By Peter Moore

Pic: Layra Harmony 

A chat with Layra Harmony Creative Director and Fashion Stylist based in London.

29 July 2020

This week on The Entertainment Engine podcast BeX Gregory speak's with creative fashion director and stylist - Layra Harmony based in London.

Check out the podcast link below to listen more about Layra's experience in the fashion industry, available now to downland on all your favourite platforms;

Plus continue reading the blog to find out more.

Layra is an internationally published Creative Director and Fashion Stylist. Her work has been featured in various glossy magazines including Marie Claire, L'Officiel, Hollywood as well as in commercial publications.

Layra has well-established partnerships with elite model management agencies and high-end designer brands such as;

Dolce & Gabbana, Burberry, Paul Smith, Hugo Boss and plus more.

Layra is originally from picturesque mountainous Northern Caucasus, one of the most ethnically diverse regions in the world. Since early childhood, she has enjoyed various artistic and creative activities.

Layra started dancing classic ballet at the age of 4 and moved into ethnic dancing, later on, becoming a dance artist of the renowned dance company Lezginka and performing on big stages nationally & worldwide. At a point in her life, she moved to Israel to study.

During her Sports Sciences degree, she started working as a health & fitness expert as well as a nutrition consultant.

Following this degree, Layra studied in Sackler School of Medicine; medical sciences research with a focus on molecular biology and biochemistry. In parallel, she was working as a cardiac physiologist in Sourasky Medical Centre in Ihilov hospital.

This is when Channel 9+ invited her as a guest speaker to their 'Good Morning' TV show to talk about the impact of physical activity on our hormones of happiness Serotonin & Endorphin.

Nine years on, Lyra is in the UK developing and building her business. In 2010, she had a random opportunity to participate in a fashion editorial photoshoot for a US magazine. It was her first-ever experience in the industry. 

This photoshoot became her inspiration for a new hobby which naturally developed into a full-time career. 

A year later, in April 2011 she applied for a brand new BA degree 'Creative Direction For Fashion' in London College of Fashion, University Of The Arts. 

During the interview, it appeared Layra was overqualified' - ahead of the other applicants; portfolio and experience. 

So her final decision was not to proceed with the degree and continue progressing with her way, along with the then full-time job.

In March 2012 she produced her first fashion editorial which also was her first-ever published work. 

Layra assembles outstanding photoshoot production crews from her wide network of highly skilful artists: photographers, make up artists, hairstylists, dancers, musicians and assistants. 

She organised and art directed crews of 10 to 20 members, orchestrating the productions.

Layra appeared as a guest judge for the Best Dressed Lady competition in Dubai International Arabian Horse Race and as a panel judge in Tel Aviv - Riga Festival.

In addition, as a brand consultant, she sourced British designer brands for the Fit For Fashion reality show. 

Layra also styled celebrities for front covers and editorial features including the Profesional Boxer Antony Joshua, Dolce & Gabbana model David Gandy and Victoria Secret Model Alicia Rountree, as well as produced and art directed the photoshoots.


By Peter Moore

Ep 6 - Discussing Music Licensing options for Artists and Bands!

25 July 2020

Have you ever wondered how "licensing your music" works? Then check out the latest podcast show from the Entertainment Engine to find out more by clicking on the link below;

Plus on next weeks show  BeX will be joined by our first guest - Layra Harmony who is an internationally published Creative Director and Fashion Stylist based in London. 

Her work has been featured in various glossy magazines including Marie Claire and working with high-end designer brands such as Dolce & Gabbana, Burberry, Hugo Boss and Paul Smith to name just a few.

So be sure to subscribe to the show,  on your favourite platform so you never miss an episode...

By Pete Moore & BeX Gregory

Global Cinema experience ‘is over’ if movie studios hold back releases for another year!

20 July 2020

The Los Angeles Times reports that the Covid-19 pandemic has Hollywood studios holding off new releases and major theatre chains delaying their opening dates for moviegoers, but for how much longer!

Christopher Nolan’s Tenet was originally expected to open on17 July but has been pushed until 12 August, while Disney’s live-action remake of Mulan has been delayed from July to 21 AugustThe sequel to John Krasinski’s A Quiet Place, which was set to debut on 20 March, is now expected in early September 2020.

In response to the delay in release dates, theatre chains are holding off on opening their doors. AMC Theatres, the world’s largest cinema chain, initially planned to open on 15 July but has pushed the date back until 30 July.

Regal Cinemas, another major American movie theatre chain, also remains closed through the pandemic.

With postponed blockbuster release dates and the sustained closures of cinemas have had huge consequences for the film industry. The North American box office is expected to drop 61% per cent from 2019. Wedbush securities estimate that the box office will total $4.4bn in 2020, compared to $11.4bn in 2019.

Part of the uncertainty for theatres arises from the fact that some US states have not given any guidance about when they can reopen their doors.

With Maryland, New York, North Carolina, New Mexico and New Jersey have not given reopening dates, according to, The National Association of Theatre Owners (NATO).

Studios have said they are ready to release films when health officials give the green light for theatres to open again to the public.

Looking across the pond to UK cinemas they have taken a step closer to reopening with the publication of government-endorsed guidelines for operating during the Covid-19 pandemic.

A 29-page document, titled ‘Cinemas — keeping workers and customers safe during Covid-19’, has been issued ahead of a government-approved reopening date of July 4 in England and comes pretty close to three months since cinemas shut their doors as part of a nationwide lockdown.

It covers all social distancing (which is reduced to one metre) and hygiene measures that should be considered both in and out of the auditorium to tackle the spread of the virus.

The guidelines currently only apply to England and not the devolved nations of Northern Ireland, Scotland and Wales at this time. The document will help exhibitors restart their businesses after a costly period of closures.

UK cinemas estimated loss of £5.7m ($7.1m) per day through a combination of eliminated revenues such as box office and screen advertising revenue, according to the UKCA.

With the reopening date of July 4 marking 105 days of closures since March 20, that adds up to total losses of £110.7m ($137.5m).

This week, exhibitors have been announcing plans to get back to business following a green light from the UK government to reopen cinemas from July 4. 

The Scottish Government made its own announcement the following day, setting a date of July 15.

All cinemas are expected to complete a Covid-19 risk assessment, in consultation with all unions, workers, before reopening their doors for business.

In these very uncertain times, we may just see more and more theatrical releases coming to the BIG streaming services; like Netflix, Amazon and Apple definitely watch this space. I believe the “entertainment” arena is going to look a lot more different over the coming months even years to come.

By Pete Moore

How to set up a DIY record label - Part 1

15 July  2020

Many record labels have been started by someone saying, "OK, right, I've got a record label!"  Really is it that easy to set up, let's take a closer look. 

Many of the best record labels have made it up as they've gone along. 

But, if you want to give yourself the best chance of success, and protecting your investment, you are going to have to go through a proper set-up process which is really important to do.

This podcast will help you get your label up and running with some interesting tips and useful information to help you on your creative journey…

Check out the link - Part 1 of "How to Start a DIY" Record label!

We hope you enjoy this podcast, so please share the show with one friend and you can subscribe to all your favourite platforms including -  Google podcast, Apple podcast and many others.

We look forward to sharing more podcast show with you... Enjoy!

By Pete Moore

The Entertainment Engine podcast series

10 Strategies To Promote your podcast. Part 1.

3rd July  2020

The “Entertainment Engine” podcast is just launching its first-ever podcast, so we decided to go to work, researching the best tips and strategies for getting a podcast seen by lots of people, downloaded as many times as we could, and hopefully listed on iTunes’, Spotify and Google list respectively.

How do people promote podcasts? Well, we haven’t promoted a podcast before until now!

Here’s what we found out and all that we’re very excited to do, below are the first 5 strategies/tips to promote your podcast the next blog will show the next 5 ideas for podcast promotion.

  1. iTunes is responsible for as much as 70% of a podcast’s listens and downloads.
  2. There are more than; 850,000 active podcasts, 30 million episodes, 100 languages.

1. Leverage your guest’s audience.

Make it easy for guests to share by creating snippets and quote images

We think it should be easy for guests to share and promote their podcast episode(s).

One idea is to send them a note on the day their podcast goes live and include a series of shareable media, for example:




Treat a podcast promotion like you would content promotion. Here are the specifics from the Growth Hackers thread:

Quality > Quantity

Solve a problem

Provide actionable insight

  1. Hustle just as hard to distribute your podcast as you did to create it
  2. Leverage your guest’s audience — maximise as much as possible

2. Promote your podcast on all social media in many different ways.

You can share rich media with, soundbites, video, images, teasers, — anything you can think of to promote your podcast to your potential audience

In the beginning, share an update when the episode goes live.

Some ideas:

Pin your episode tweet or Facebook post, featuring the iTunes URL.

Create quote images in Canva. Share these as standalone social updates with a link to iTunes.

Create 10/15-second soundbite clips. Upload to Soundcloud and share on social media platforms.

Tease the next episode 24 hours.

Reshare the podcast episode multiple times — across many platforms…

3. Release at least (3) episodes on your launch day.

Publish 3 to 5 episodes when you first launch your podcast.

From the research out there, the very minimum number of episodes to have at launch is three (3). In general, the more the better.

We have (3)shows completed before we launch our podcast, with a further two episodes planned for the following week.

1- Record and release several podcasts on launch day (3–5)

2- Build your audience before launching if you can (not easy)

4. Convert the audio to a YouTube video.

One thing we would like to do with the podcast is to repurpose it in as many ways as possible.

Some companies do cool things, mixing live video (on Facebook and Periscope) with the live podcast interview, now that's interesting.

We are very keen to add every episode of the podcast to our YouTube channel.

With a YouTube version, you can receive a handful of benefits:

  1. Video to share on social media
  2. Closed captioning and transcripts automatically from YouTube (great for accessibility if you’re not going to transcribe)
  3. SEO benefits

5. Submit your podcast to podcatchers and aggregators.

Podcatchers — a pretty cool name? — are simply apps that play podcasts.

The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone, you know what I mean.

Beyond the iOS podcatcher, there are many other apps that collect and play podcasts, and there are a host of websites that feature new podcasts and assist with the discovery of new shows.

Here’s a list of 12 of the more popular podcatchers:

Apple podcast


Google podcast


Radio public





Pocket Casts


Cast Box

Above are just a few points on how to promote your podcast, the next blog will be sharing some more interesting ways to share your podcast to the community.

We are ready to launch the “Entertainment Engine” podcast, so hopefully, some of the above points will help us too.

Good luck with your podcast show and let us all keep pushing the boundaries …

By Peter Moore

Subba Fest - Not Live, All Aid

26th June 2020

Over the weekend of June 26th to June 28th, Subba Fest is coming to a screen near you! Get excited, like properly excited…

The last few months have been tough for a lot of people. Nearly everyone on the planet has been affected in some way by the impact of COVID-19; whether it’s being apart from friends and family as a result of social distancing, changes to employment and working or even catching the virus and being unwell. For most of us, we've stayed home to stay safe, while our front-line workers have become our everyday heroes supporting those in need, at great personal risk to themselves.

Inspired by these incredible people, the Subba-Cultcha team decided we’d like to lend our support by trying to raise as much money as possible for charities supporting front-line workers. We’ll be hosting "Subba Fest – Not Live, All Aid", featuring an array of amazing up-and-coming artists. It will be hosted on our YouTube channel from June 26-28th and all money raised will be donated to Direct Relief and NHS Charities Together.

Who's performing?

We’ve curated performances from more than 50 awesome artists from across North America, the UK and Europe, covering nearly every genre of music available - it’s shaping up to be a cracking weekend of (not) live music! We’re adding more artists all the time, but so far confirmed we have: Georgia & The Vintage Youth, Jasmine Ward, Lorna Dea,  BeX, Kieran Taylour, Caitlin McCarthy, Leanne Jeffers, Maddox Jones, Me and Mae,  Ellie Moon, Sam Johnson, Two Car Train, Steven Malcolm, Caiine, Madeliene, Three Of Us, and Jekyll & Family Jools.

What do you mean ‘(not) live’ music?

The digital festival will feature recorded performances directly from the artists – captured raw and untouched from their homes. It will be free to access, but as the event is designed to raise money for charity, we've created a "donation ticket". Tickets are $5/£5/€5 (or however much you’d like to donate) and all money raised through ticket sales will be going to the charities, aside from a very small service fee.

Why is Subba Fest happening?

In short, we miss live music. With all physical shows and festivals cancelled for the foreseeable, we wanted to create something a bit different for music fans around the world – and do our bit for front-line charities. We also wanted to provide an opportunity for great up-and-coming artists to be heard at a time when, sadly, all live music venues have fallen silent. So Subba-Fest will bring you exclusive performances from lots of different artists – some names you’ll know and others you might not, yet. That’s the joy of music festivals – creating a memory with the musicians you love but also stumbling across a new band or singer on the verge of breaking through.

Follow us across our socials for further announcements as we get closer to the 26th and if you'd like to donate by buying a ticket, simply click the orange "Buy Ticket" button at the top of the page!

We look forward to (not) seeing you on the 26th!!

by Mark Jennings

To watch Subba-Fest on our YouTube channel from 8PM GMT head to:

Insta: @subba_cultcha_com

Twitter: @subbacultchacom

Courtesy of SXSW Film Festival

‘My Darling Vivian’: SXSW Film Review

21st June 2020

The team at seamless work with some really talented composers and recently came across composer Ian Hughes on our travels- who has worked on several projects including, the feature film 'American Bred' starring Academy Award nominee Michael Lerner (Godzilla, Elf, Mirror Mirror). 

2019 he scored 'The Onania Club' dir. by Tom Six (director of Human Centipede Trilogy), and just finished working with Johnny Cash's grandson Dustin Tittle on the documentary 'My Darling Vivian' dir. Matt Riddlehoover…

I recently was exposed to Ian's composing skills, which complemented the project, 'My Darling Vivian' so I decided to take a deeper look at the documentary based on Johnny Cash wife - Vivian Liberto, which is a fascinating counterpoint to the Johnny Cash mythos.

“My Darling Vivian” offers a sympathetic portrait of the late country great’s first wife, Vivian Liberto, that stands in stark contrast to the woman’s unflattering depiction in the 2005 biopic “Walk the Line.

To be sure, director Matt Riddlehoover’s documentary — which had been scheduled to premiere last month at the SXSW Film Festival, and instead bowed on Amazon Prime — often has the air of an authorized biography, in that it consists almost entirely of talking-heads testimonies by the couple’s four daughters, ranging in age from late 50s to mid-60s: singer-songwriter Rosanne Cash, Kathy Cash Tittle, Cindy Cash, Tara Cash Schwoebel.

 But neither they nor the movie as a whole seems overly intent on revisionist score-settling with June Carter Cash, Johnny’s second wife, whom the women indicate took far more credit than she was entitled when it came to raising them, and who’s widely credited (again, according to the mythos) with “saving” their father from self-destruction after he divorced their mother.

Rather, the daughters are much more concerned with setting the record straight about a complex woman too long relegated to the status of a footnote, or worse, on those rare occasions when she’s been acknowledged at all.

“My Darling Vivian” was a labour of love, in more ways than one: Riddlehoover made it with his husband and production partner, Dustin Tittle, a grandson of Vivian and Johnny Cash. Deftly illustrating the testimonies with a treasure trove of material — photos, home movies, personal correspondence — provided by the daughters, the filmmakers have fashioned a narrative that begins as a sweet fairy-tale romance, then gradually turns sour.

The daughter of a devoutly Catholic Sicilian-American family in San Antonio, Vivian Liberto was 17 when she met Johnny Cash, then an Air Force cadet, at a skating rink. (During one of the documentary’s most amusing sequences, the daughters offer contradictory accounts of how he did or didn’t, deliberately bump into her to break the ice.) 

They fell in love before he was shipped off to duty in Germany, and continued their relationship by exchanging love letters virtually on a daily basis. Occasionally, he would also send her recordings of spoken words, and songs.

They married shortly after his return to the United States, and moved to Memphis, where he hoped to find work — and soon launched his musical career with Sam Phillips of Sun Records. Before long, Johnny was on performance tours that lasted for weeks and months at a time, leaving Vivian to raise their slowly growing family more or less on her own.

 It was a pattern that continued — indeed, worsened — as his success allowed them to afford a spacious yet secluded mountaintop home in Casitas Springs, Calif.

It was supposed to be a dream house, but, as the daughters recall, dreams have a nasty habit of turning into nightmares. While their father was away for increasingly lengthy stretches, they were repeatedly bothered by unannounced (and unwanted) visits from fans and plagued by even worse pests. 

At one point, Vivian used a shotgun to kill a large rattlesnake in their driveway.

Each of the daughters has memorable stories to tell — Cindy Cash remembers being distraught when she saw her father “killed” while guest-starring on an episode of TV’s “The Rebel” — but Rosanne Cash is the one who gets the lion’s share of screen time, and she uses it effectively. She is especially poignant as she remembers the first time her father seemed “different” (i.e., diminished by drug use) when he returned home, and how, even as a child, she could sense he was drifting awfully close to another entertainer, June Carter.

Arguably the most unsettling scenes in “My Darling Vivian” involve Johnny Cash’s 1965 arrest for possession of amphetamines in El Paso. When Vivian flew to Texas to stand by her man, many people who saw her in a widely disseminated news photo mistook the Sicilian-American as African-American — at a time when mixed-race marriages were illegal in several states, and racist hate-mongers would launch vicious attacks on anyone they thought might be “passing” for white. Vivian and her daughters feared (with ample justification) they might get a late-night visit from the KKK while alone in their mountaintop home, and Johnny felt compelled to release documentation to prove his wife was indeed Caucasian so she would not be threatened (and he could continue performing in the South).

“My Darling Vivian” repeatedly emphasizes that, while the couple’s divorce was inevitable after a certain point, Vivian (who died in 2005 at age 71) was most certainly not a shrill and nagging harpy who drove her man away, an impression one might easily get from “Walk the Line.” (Ironically, that biopic took its name from the title of a song Johnny actually wrote for his first wife.) Instead, the documentary persuasively makes the case that she was a loving mother who, despite her love for Johnny, simply wasn’t an infinitely patient wife.

‘My Darling Vivian’: SXSW Film Review

Reviewed online, Houston, April 26, 2020. (In SXSW Film Festival.) Running time: 90 MIN.

Production: (Documentary) A This Heart of Mine presentation of an Element Twenty Two production. (Int'l sales: The Film Collaborative, Los Angeles.) Producers: Dustin Tittle, Matt Riddlehoover.

Crew: Director, editor: Matt Riddlehoover. Camera: Josh Moody. Music: Ian A. Hughes. With: Rosanne Cash, Kathy Cash Tittle, Cindy Cash, Tara Cash Schwoebel. By Joe Leydon.

Supported by

 Seamless Entertainment Ltd

Is podcasting the new Record label, Radio station, and Marketing tool?

8th June 2020

Over the past several years, podcasting has become a mainstream way for people, companies and businesses to share their message with the world.

You don’t have to fight with a social media algorithm, you just upload a new podcast episode each week or month and your subscribers can listen instantly on many platforms like Spotify, Apple Podcasts, Deezer, Google Podcast etc.

It does feel like wherever you turn people are starting to really recognize the power of podcasting, we think this is very exciting and is most definitely a way of exposing people to your services or products.

Podcasting awareness has exploded in recent years. In 2006, only 22% of consumers knew what a podcast was, but by 2019 64% of consumers were aware of podcasting, now that is a huge jump in only a decade. 

By 2022, it’s estimated that podcast listening will grow to 132 million people in the United States, which is extremely positive. The top countries for podcasting as of March 2019 include Chile, Argentina, Peru, Mexico, and China

Podcasts are the most popular medium in South Korea, with 58% of the population listening to podcasts.

Just in recent days, Joe Rogan has signed an exclusive deal with Spotify, which will see his podcast, The Joe Rogan Experience, disappear from all other platforms. The deal is believed to be worth $100m (£82 million), according to the Wall Street Journal.

Joe Rogan’s podcast, which is one of the most popular in the world, will arrive on the streaming giant (Spotify) on September 1st. It will then be housed on Spotify exclusively by the end of the year and removed from all other podcast platforms.

The team at Seamless Entertainment believe podcast is a great medium and positive way to express your individual or company message, with Joe Rogan working with Spotify from September.

In a funny way, we see this a positive and not a negative for all independent artists, musicians and bands moving forward.

With Music, Film, TV, Comedy and Tech the most popular podcast in US households. With music, showing 61.1 million households being big fans.

 With TV/Movies the second most popular podcast with 60.5 million households.

The entertainment engine podcast is sponsored by seamless entertainment and is a new and exciting podcast show. Which I am proud to be part of hosting the show with Becky Gregory.

The entertainment engine podcast will be providing helpful tips and information on navigating the entertainment industry across; Music, Film and TV, with informal chats and discussions, providing in-depth knowledge, advice and professional experience.

We’ll also have special guests on the show from the world of entertainment along with keeping our listeners updated with current industry news, fun facts and trends.

The weekly show will launch in the coming weeks, the first episodes will be based on “What qualities to look for in a music manager” Part 1 and Part 2.

The show will follow the above format each week with a new discussion from within the entertainment area, the show will also include, entertainment news from the majors and indies.

We have a special section of the show called the “engine-spotlight” on NEW independent acts/bands from around the globe, plus the show will have a weekly twist with some “fun facts” and a Question of the day for our listeners…

So I hope you get a chance to check the show out. As you can see, podcasting is exploding in the US and around the world

People are listening to more podcasts than ever before, which is really cool!

It would be great to have your feedback on the show, so you can always drop us a message anytime, that would be great!

So, make sure you subscribe to the podcast on so, you never miss an episode.

We look forward to welcoming you to the show.

Written by: Peter Moore

Credit: Michael-Giacchino


Planet Of The Apes: Wes Ball Has 'A New Take' That Continues The Story

29th  May 2020

Back in December, we learned that Wes Ball, heretofore best known as the director behind the Maze Runner trilogy, had been handed the keys to the Planet Of The Apes franchise, which had been successfully brought back to life for the prequel films directed by Rupert Wyatt and Matt Reeves. 

And, talking to Discussing Film, he outlined how he's moving forward.

"We have a take," he says. "We have a way of staying in the universe that was created before us, but we’re also opening ourselves up in being able to do some really cool new stuff. Again, I’m trying to be careful here.

 I’ll say this, for fans of the original three don’t worry – you’re in good hands. The original writers and producers that came up with Rise and Dawn, Rick Jaffa and Amanda Silver, they’re also on board with this. Josh Friedman is writing this thing, a lot of the same crew is kind of involved. 

We will feel like we’re part of that original trilogy, but at the same time, we’re able to do some really cool new stuff. It will be really exciting to see on the biggest screen possible."

He acknowledges the challenge of living up to what has come before, and also brings up how the film might potentially start shooting earlier than some thanks to technology. 

"We have a giant art team cranking away on some incredible concept art. We’ve got the screenplay continuing to move forward, that will take the time that it takes, and so that’s all good. 

Planet Of The Apes is moving forward, baby! Not only that, but we could actually be in virtual production relatively soon because it’s largely a CG movie." 

There's no date for the movie yet, for obvious reasons, but at least it sounds like real progress. For more from Ball, head to Discussing Film's site.

Sources Links

Discussing Film

By: James White

Credit: Disney

The Mandalorian Season 2 Won’t Be Delayed By Coronavirus, Says Disney CEO

18th May 2020

With the Coronavirus pandemic still ongoing, all kinds of productions are delayed and plenty of highly-anticipated movies and TV series have had to pump the brakes. 

But Star Wars fans needn’t worry about the next season of Disney+ series The Mandalorian – according to Disney CEO Bob Chapek, there won’t be any setbacks in Mando and Baby Yoda’s next set of adventures hitting the streaming service on time.

Speaking to CNBC, Chapek spoke about the impact Covid-19 is having on the entertainment pipeline – and confirmed that it’s only films and series shut down mid-shoot that are facing difficulties. 

“We have a certain amount of inventory that we’ve got, particularly for Disney+, that is still fuelling the machine. It’s important to know that pre-production, the development phase, can still happen during these times of lockdown. And post-production can still happen. So it’s only films that are mid-stream, right in the middle of production,” he said. “Take, for example, The Mandalorian – [that] was shot before COVID really hit, so we’ve been in post-production, and there will be no delay on Mandalorian. Same thing for Black Widow, which is coming out in November.”

Notably, Chapek didn’t offer any updates on the Marvel shows currently scheduled for arrival this year on Disney+ – The Falcon And The Winter Soldier, WandaVision and Loki – which were all reportedly forced to halt production amid the pandemic. Still, it’s good news about The Mandalorian, which is expected to return with weekly episodes around October this year. 

Recently, filmmakers Robert Rodriguez and Peyton Reed confirmed they have directed instalments of the upcoming season – and reports indicate that fan-favourite Star Wars universe characters like Ahsoka Tano and Boba Fett will be popping up in the upcoming episodes. We’ll find out how it all plays out later this year.

By Ben Travis 

Steven Knight And Tom Hardy Working On Great Expectations Adaptation

15th  May 2020

Steven Knight and Tom Hardy clearly enjoy collaborating, because they've worked together on several shows and films. They're back together behind the scenes for a second Charles Dickens adaptation, this time Great Expectations.

Knight will produce the miniseries alongside Hardy, Ridley Scott, Dean Baker, David W Zucker and Kate Crowe, and it'll be shown on the Beeb in the UK and FX in the US, as with Christmas Carol.

"Adapting Dickens’ work is a delight. I chose Great Expectations as the next work to bring to the screen not just because of the timeless characters, but also because of the very timely story," Knight tells Deadline. "A story of class mobility and class intransigence told through an intensely emotional and personal first-person narrative. As the son of a Blacksmith myself, Pip’s journey from the forge into society is a very special one to me."

The coming-of-age tale has been adapted many times, including movies in 1998, 1946, and 2012, and a TV version in 2011.

Source link: 


By: James White

Ariana Grande facing 7 Rings Lawsuit

10th May  2020

Ariana’s popular 2019 hit ‘7 rings’ is the subject of a lawsuit filed by Josh Stone for infringing the copyright rights of his song ‘You Need It, I Got It’, a song produced in 2017. 

He is alleging that Universal Music and Tommy Brown have used a substantial part of his work and had access to the song, therefore infringing his copyright rights.

He claims that he played the song in 2017 for music executives and producers, including Tommy Brown who has worked with the popular artist for all 5 of her studio albums and alleging that Tommy liked the song a lot. Therefore, Tommy has knowingly infringed his work and copied him in the chorus of Ariana Grande’s ‘7 rings’.

He is also claiming that two forensic musicologists have found that the rhythm and notes within the song are similar as well. Josh Stone is alleging that the 39 notes in the songs, as well as segments of the lyrics, are identical.

John Stone is seeking damages as a result of a loss of reputation he otherwise would have gained if he was credited on the song. He is also looking to destroy all copies of the song.

If it is found that ‘7 rings’ has taken a significant part then it’s likely that John Stone’s case has succeeded. This is because copyright protects the song for 70 years when published and as a colleague has listened to the song, and used part of it, and the fact of the similarity, Stone would be awarded damages. However, it is also possible for this to result in a settlement as the court fees for a case like this could be quite expensive.

Mark Reed - Lawdit solicitors

How To Finance Movies For Independent Filmmakers

3rd May 2020

Wondering ‘how are movies financed?’ or ‘where does film financing and funding comes from?. I assure you, it is not easy to finance movies or slates (two or more movies). This article will help demystify financing independent films, and provide tips and suggestions to help explain how to go about financing movies.

You will have to work hard and be transparent and professional to have any chance of securing trust and obtaining film funding from film finance companies. This will be hard to achieve in terms of equity, debt or bank finance from potential stakeholders. You may even have some film investment from friends or family. Being an indie filmmaker and an indie musician is quite similar, and you can learn tips from both industries that can help. So, let’s look more closely at your options.

The Idea And Concept:

All movies start with a moment of inspiration. I call it the lightbulb moment from the producer, screenwriter or director. This could appear whilst sitting in the office, or driving in your car. You never know where this moment can occur!

Good ideas and concepts are the foundation of any movie project. Ideas for movies can be original or adapted from a novel or real-life events turned into a screenplay. Screenwriters usually have the initial idea, but it is the producer who oversees production and is in charge of raising money for the film.

Protecting Your Work:

From equity players to banks, producers come up with ideas and are well versed in financing movies. Unfortunately, ideas cannot be protected by copyright or any other intellectual property right. This is because copyright exists only in the tangible expression of ideas. For example, copyright does not protect ideas, concepts, systems or methods. You may express your ideas in writing or drawings and claim copyright in your description, but be aware that copyright will not protect the idea itself. This is referred to as the idea/expression dichotomy.

Therefore, all independent filmmakers must take measures to protect their ideas and stories. They should only divulge their project after taking protective measures (such as having a non-disclosure or confidentiality agreement). I would also suggest subscribing to producer errors and omissions insurance and multimedia risk insurance. This covers legal liability and provides defence for the company against lawsuits around unauthorised uses, plagiarism, formats, ideas, characters, plots, and unfair competition.

Another area to consider to protect your movie concept is sending the script to yourself (the copyright holder) in the post with all of the screenwriters, director and producer’s notes. Send it using First Class recorded delivery, and only open under the instruction of a legal advisor in the event of a lawsuit. It is best to have the “belt and braces “approach!

Development Of Film Financing:

The next stage of movie development is to turn an idea into a script ready for pre-production, and finally full production when the film’s finance is ready.

Development funding is the funding that you need to invest into your movie idea until it is in the position for presenting to your potential investors. Development movie finance is used to pay the writer. While the script is being written, this will pay the producer’s travel expenses to the major film markets in order to plan and execute the contracts for pre-sales financing.

Script Development:

Once the film development and funding is in place, negotiations can begin between the screenwriter and the producer (or production company).

The screenwriter will hire an agent (or may already have one) who will represent them. Agents are critical in ensuring that the writer’s interests are represented in the process, ensuring that the screenwriter is paid in accordance with what the writer’s IP (intellectual property) rights could be valued in the future.

The producer does have an alternative option for the film project to move forward, as they can buy the movie rights to the material from which the script was adapted outright, or buy an portion. The first transaction is an assignment of copyright. Buying a portion of the film rights means that the producer owns the right to develop the film, but only for a certain amount of time. This is around 6-12 months or longer, and is an exclusive licence of the copyright.

In either case, the producer is the only person allowed to develop the movie idea into a full screenplay. He will then pay the screenwriter a fee, with agreed future installments. The producer may also agree to pay the screenwriter a higher amount for film rights once shooting begins. The writer then begins drafting the screenplay synopsis. Unlike a ‘treatment’ (a summary of everything that happens in a screenplay), a synopsis includes the most important parts of the story.

Packaging The Film Project:

Once the script is complete, the producer will send it across to the directors to gauge their interest. The director/producer will then decide how to film the movie, and who they will employ to support them.

A common way to make the movie project more commercial is to attach well-known actors to the script. This can come with a big fee, depending on the actor and their representatives. Reasons for this can be attributed to many factors, for example, the fee, travel, and scheduling.

Potential investors would want to know how the producer plans to raise the money, and how they plan to pay back the investor over the course of the next 3-5 years. This will come down to a solid business plan, keeping the process as seamless as possible. Agents and artist managers are key players within the movie business, as they structure the deals. Having strong relationships in this space is as important as having a strong story on which to base your project.

Film Financing:

Film-making is an expensive business, and the producer must secure enough finance to make the film at the highest possible standards to stand a chance in the film marketplace.

To obtain the financing from film financing companies, the producer must travel and meet with all potential investors, partners, banks and/or sponsors. The producer’s attorney will draw up contracts to agree on the financing deals between the producer, equity investors, film financiers and banks. As a detailed process, you will need to be guided by your attorney.


Once the financing is in place, the film production company can hire cast and crew with detailed shoot preparation.

Make a clear distinction between above-the-line personnel (director, screenwriter and producer) who began their involvement during the film’s development, and the below-the-line ‘technical’ crew, who are involved only with the full production stage.

The Film Shoot And Production:

Filmmakers must take a careful approach to green lighting a movie project. Make sure to get unanimous consent from producers, directors, sales agents and the board of directors of the film’s incorporated company before proceeding.

A large film production can involve hundreds of people and crew, and it can be a struggle to keep up with the shooting schedule and budget. Strict and clear planning and agreed timelines for the film’s completion is necessary. If film production falls behind schedule, the financiers and the completion bond insurers may step in and take over the project in order to mitigate the possible losses and keep the film on time and within budget. This will only happen in extreme circumstances.


Allow me to explain the post-production process in more detail. It usually starts during the movie shoot, or as soon as the first ‘rushes’ (raw footage and sound) are available. As the footage comes in, the editor will turn it into scenes and assemble it into a narrative sequence for the movie.

The editor will then read the script and storyboards and look at the rushes. With this information, they will cut the film according to what makes the story better for the big screen.

Movie Sales:

While the film is still in post-production, the producer will try to sell it to international distributors (if they have not sold the rights at the financing stage).

Filmmakers must have a pre-sales distribution and a clear market strategy in place that benefits the back-end commercials of the movie. While targeting the major film markets like Cannes, Berlin, London, Toronto, Tribeca and Sundance.

Movie Marketing:

As the finishing touches are being made, the distributors will plan their marketing and PR strategy to sell the movie to the public and movie theatres.

Knowing your audience is key, and the marketing and PR team will run test screenings to see how the film is going to be received. Publishing Press kits, posters, flyers, newspaper and magazine ads will build awareness and visibility on a commercial platform.


Cinema expedition (also known as theatrical release) is still the primary channel for films to reach their audiences. Box office success equals financial success for the movie project, so it is very important. Film distributors usually release a film with a launch party, a premiere, press releases, interviews, press preview screenings, and so on.

The Studio Model:

The strategy here is to put together 3-5 films of a similar genre, and approach investors with a slate of similar films. If just one film is successful, it will pay off.

While this strategy consisting of the mitigation of your risks sounds great, a reality check is necessary. Do you really think that you can get more than one project together? Look very carefully at this area, and seek advice from your professional advisors.

Government Film Funding:

Many countries have attractive tax and investment incentives for movie makers. For example, Europe’s MEDIA programme has 20+ programmes for media and filmmakers. You will need to apply for this funding.

Another example is the UK government, which pumps millions of pounds into British films every year with National Lottery funds. Following the demise of the UK Film Council, UK public money is now distributed by the British Film Institute (BFI).


This is a cash investment for your movie project from a single investor, or a group of investors. Equity film investments require investors to own a stake or percentage of the film (i.e. the operating structure, or special purpose vehicle (SPV) for the movie). You can expect an investment return of around 20% before profits are seen, but negotiating higher equity is not out of the question depending on the deal you have agreed.

Pre Sales And Co-Productions:

Pre-sales agreements are pre-arranged contracts made with film distributors before the movie is produced. They are based on the strength and quality of the project once it has been reviewed by the distributors. Factors include the script, the attached talent, the team involved, and the marketing strategy. Once you enter the pre-sales agreements, there are a couple of ways to proceed

  • You can take out a bank loan using the pre-sales as collateral
  • You can receive a direct payment at a discount from the distributors themselves.

This strategy requires the filmmaker to either repay the loan based on the pre-sales, or receive a direct payment from the distributors before profiting. The filmmaker will likely have to personally guarantee the loan or advance payment in the event that the movie cannot be completed. Due to the complexity of these pre-sales deals, it is wise to consult with your professional advisors before entering into this type of agreement.

Loans/Gap Or Bridge Financing:

If the producer has raised equity for the movie, they may be able to procure a loan from a bank or private lender on the unsold territories of the movie. There are possible additional elements of collateral, such as the intellectual property or corporate guarantees.

Gap financing is only available when other elements have been agreed, and there is security for the investor to bridge the movie funding against.

Film Tax Credits:

Interestingly, tax credits are useful for filling in the gaps between the money raised and the budget of the film.

Individual states in the US and other countries allow producers to subsidise the money spent on production through tax benefits/incentives. Tax credits are based on an application process, and are often very difficult to obtain for a movie.

UK Film Tax Relief is:

  • UK Film Tax Relief (FTR) is available for all British qualifying films of any budget level. The film production company can claim a payable cash rebate of up to 25% of UK qualifying expenditure.
  • Tax Relief is capped at 80% of core expenditure. So, even if you spend 100% of the qualifying expenditure in the UK, tax relief is payable on up to 80%.
  • There is no budget limit.

The US State Tax Relief Options:

  • Movie Production Incentives: This refers to any number of film tax credit programs, perks and spending incentives that the state offers.
  • Film Tax Credits: This covers a portion of income tax that a production company would owe to that state.
  • Cash Rebates: This is a percentage of a production company’s spending, distributed to production companies after filming.
  • Grants: These are given to production companies before the production process starts.
  • Sales Tax Exemptions: This area covers a portion of in-state spending by a production company by starting with minimum budget spends.
  • Lodging Exemptions: This covers a portion of in-state hotel spending taxes. It usually applies to all members of the film shoot residing over 30 days.


Crowdfunding companies such as Kickstarter, IndieGoGo, Ulule, Junction and Rockethub are serious contenders in the film space to help you raise money. These are contributions-based model for capital to be raised without selling any equity.

The strategy is that you get rewards (like DVDs, t-shirts, dinner with the film director or movie star). You should also offer these rewards to friends and family and encourage them to make a contribution. The idea is to build a community who believes in your story. Standing out in the crowd is important in this competitive space. Therefore, you will need a really solid and structured business plan to successfully approach crowdfunding.


Most independent filmmakers will defer their producer fees in order to lessen the amount of money they need to raise. The problem with this is that they are working for free and relying on the film’s success for payment. This method is a gamble, especially since all deferred fees will only be paid after the loans and investors have recouped the initial investment.

Whether a first time or experienced filmmaker/producer, you will probably have to use a combination of these financing options. The key is to present a completed, professional package with relevant, legally airtight attachments. It is also important to have a solid budget, and an experienced person onboard to lend gravitas, awareness and visibility to the movie.

Film Financing: A Summary:

I hope the above information helps to provide you with some understanding around how movies are financed. You can now begin with a clear idea of how to start your project.

In today’s world, it is very difficult to raise finance in general. Having clear information on where to start and who to talk to is vital. I wish you great success in your movie projects and future endeavours. Stay motivated, research your options thoroughly and remember that planning and organisation is key.

Please see the original article at:

Written By: Pete Moore

Image: Marvel

Spider-Man's Next Movies Shifting Release Dates

27th April  2020

The tide of movie release date shifts continues to sweep all films to new slots, and no one is invulnerable – just ask Tom Cruise. Now Sony and Marvel's Spider-Plans are completely affected, as the next live-action Spidey film and animated Spider-Verse are both being delayed due to the Covid-19 pandemic.

Let's now look at the next installment of the current main Spider-Man series, starring Tom Holland ( some have already made a joke, which could be titled Spider-Man: Working From Home). Originally dated for 16th July 2021, it will now debut on 5th November 2021. Given that the live-action movies fall (for now) within the MCU, that has Disney/Marvel moving Doctor Strange In The Multiverse Of Madness from November 2021 to 25th March 2022. In that same announcement, Thor: Love And Thunder was moved up a week to 11th Feb 2022.

Talking of Tom Holland films – the long-gestating Uncharted adaptation, which had been shooting for all of one day before the production was shut down because of the world-wide pandemic of Covid-19, is now going to arrive July 16th, 2021, which represents a move forward from its original October date of that year.

As for the Spider-Verse follow-up, that will be delayed from April 2022 to 7 October 2022. 

Sources Links

The Hollywood Reporter